HCC Kft.
For HCC Kft., we carried out a comprehensive brand and digital renewal project aimed at building a modern, youthful, yet value-driven brand identity based on the company’s decades of professional experience. As a first step, we completely redesigned the existing logo, preserving its recognizable character while moving the visual identity in a fresh, contemporary direction that also effectively appeals to younger target audiences. Building on the new visual identity, we developed a complete corporate identity system.
How the logo was born
HCC Kft.
- Sketch
- Construction
- Final logo
Web Design and Development
In addition to the visual communication, we designed and developed a modern yet classically grounded website that serves both job applicants and visitors or partners interested in the company. Within the website, we built a custom, client-specific form submission system that enables the structured and transparent handling of different types of inquiries, applications, and submissions. The system is not only user-friendly but also effectively supports internal processing workflows.
Photography
We produced consistent, professional business portrait photos of the employees for the HCC website presentation, and also completed a full photoshoot of the company’s entire vehicle fleet.
HCC Image Film
The brand renewal was crowned by a large-scale image film production that showcases HCC’s professional values, culture, and vision for the future.
Narration
The film’s narration is made even more powerful and credible by the voice of Armand Kautzky. It is always a pleasure for us to work with Hungary’s top professionals.
Tradition
The filming was carried out with infrastructure and human resources limited strictly to the minimum required for the project, thereby ensuring an optimized production budget.
Location scouting
Although it may seem simple, organizing each filming location requires significant experience. Working within the specific regulations of unique locations is also an essential part of film production. Strict compliance with the security and hygiene protocols of each site, as well as precise adherence to time constraints, can only be ensured through substantial filmmaking expertise. One of the iconic locations of the finished film was Budapest’s BUD Airport.
The launch of the renewed brand was also fully executed by us in the digital space, with a primary focus on social media and LinkedIn communication. During the rollout phase, we strategically built HCC’s online presence, placing strong emphasis on employer branding and the consistent communication of the company’s values. As part of the digital communication efforts, we carried out continuous content production, supporting the introduction of the new visual identity and the authentic delivery of the company’s messaging in both visual and written formats. The content published across social and LinkedIn channels follows a unified visual and communication system, strengthening HCC Kft.’s professional reputation and visibility in the digital space.The goal of the digital rollout was to establish a consistent, high-positioned, well-structured, and long-term sustainable online presence that effectively addresses potential employees, professional audiences, and business partners alike.
