Marketing

STDC (See, Think, Do, Care)

The STDC model is a customer-centric approach that focuses on four stages of the customer journey.

See: broad campaigns that aim to reach as wide an audience as possible. For example, brand-building videos on YouTube or attention-grabbing posts on social media.

Think: content that encourages the audience to think about the brand and its offerings. Blog posts, advertisements, e-books, and detailed product information.

Do: campaigns that encourage direct action, such as PPC ads, special offers, and CTAs (calls to action).

Care: customer retention campaigns, such as loyalty programs, customer service emails, and exclusive offers for existing customers.

Remarketing and e-mail marketing

The goal of remarketing is to retarget users who have already visited the website but did not make a conversion.

We use Google Ads and Meta Ads, and for recruiting campaigns, we even implement LinkedIn Ads remarketing campaigns, which display various types of ads to previous visitors to lure them back and encourage conversion.

Email marketing is one of the most effective ways to maintain direct contact with customers. This includes newsletters, promotional emails, customer service messages, and automated email campaigns.

Oloren assists with sales support to build email lists and launch targeted email campaigns that increase conversion rates and strengthen customer relationships.

Data-driven marketing

Data-driven marketing refers to the use of data collected based on user behavior and market trends to optimize marketing strategies.

A/B testing

In A/B testing, we compare two or more variations of different elements of a marketing campaign (such as ads, landing pages, email subjects) to determine which performs better.

Multichannel marketing

We reach our target audiences and potential converters through multiple channels, including both online and offline channels. Integrated campaigns that convey a unified message across various platforms, such as social media, email, search ads, and offline advertising.

Influencer marketing

In influencer marketing, we use popular social media users or bloggers and vloggers to promote products or services. There are several influencer agencies available in Hungary that we are in contact with, and if needed, we can involve significant resources to carry out the campaigns.

Social media ads

Social media advertisements are paid ads placed on the social platforms we like (Facebook, Instagram, TikTok, LinkedIn) that specifically reach users. We have the opportunity to deliver targeted ads, visual content, and creative messages to our clients' target audiences based on demographic, interest, and behavioral data.

Video marketing

Video content is becoming increasingly popular in the online space. TikTok, Facebook and Instagram Reels, YouTube and YouTube Shorts videos, live broadcasts, and webinars effectively increase engagement and brand awareness.