Corporate Design
We developed a consistent, brand-aligned visual identity for SZAM SPED.
For SZAM SPED, we developed a comprehensive brand and marketing system that transforms a traditionally offline-focused logistics company into a modern, unified, and highly recognizable visual and communication presence. The aim of the project was to create consistency across all levels of the company’s operations and market presence, while supporting growth and strengthening B2B relationships.The foundation of the work was a complete brand identity renewal that extends beyond digital platforms to include physical touchpoints as well.
We redefined SZAM SPED’s identity to communicate reliability, stability, and professional operation—core values of the logistics industry. As part of the brand system, the redesign of the company’s vehicle fleet, particularly its trucks, was also carried out, ensuring a consistent and highly recognizable brand presence on public roads.
Building on the visual foundation, we created a continuously operating online communication system that supports the company’s market activity and strengthens its digital presence. Content production plays a key role in this system, serving to present services, reinforce professional credibility, and support partner relationships. All content is tailored to a B2B audience, as SZAM SPED’s operations are primarily focused on business collaborations.
As part of the marketing activities, we also manage PPC campaigns that are specifically designed to reach relevant partners and clients. Continuous optimization ensures that the ads not only appear, but also effectively support lead generation and business acquisition. The close alignment of content and advertising enables the brand to maintain a consistent and professional presence across all touchpoints.
A distinctive aspect of the project is that the digital and offline channels do not operate separately, but rather reinforce each other. In the case of SZAM SPED, graphic support extends beyond online platforms to all visual elements that are part of the company’s operations, resulting in a truly unified brand image. This is particularly important in an industry where physical presence and visibility play a decisive role.
SZAM SPED operates as a logistics service provider, with its activities centered around freight forwarding and serving business partners. The developed brand identity and marketing system are aligned with this operational model, supporting the company’s long-term development and strengthening its market position.
We developed a consistent, brand-aligned visual identity for SZAM SPED.
We implemented a user-centric web design and custom web development solution that supports business goals, conversion, and scalable operations. The visual and technical structure is continuously refined based on UX, performance, and functionality considerations to ensure that the digital platform remains effective in serving the brand and its operations in the long term.
We developed an easy-to-use, user-friendly online appointment booking system that supports fast and simple scheduling directly on the website, and seamlessly integrates with the custom CRM system we built, as well as the website’s full analytics solutions.
We produce professional photo and video content that visually reinforces the brand’s tone and uniqueness, in formats optimized for each platform.
We create clear and engaging messages that align with SZAM SPED’s communication style: advertisements, social media content, landing pages, and informational texts.
We manage the entire online presence in a single system: social media management, messaging, publishing workflow, content calendar, reporting, and data-driven decision support.
We built search, display, and social advertising campaigns to increase bookings, inquiries, and brand awareness. We continuously optimize campaign structure, targeting, and creative assets to achieve maximum performance.
As a result of the project, SZAM SPED achieved a unified, professional, and consistently applied brand presence across all channels, which is not only strong from an aesthetic perspective but also effectively supports the company’s operations and growth in a business sense.
