Marketing

Email marketing and automated series

The cheapest customer is the one who has already bought: welcome, abandoned cart and win-back series, newsletter, all tracked.

Request a quote

The cheapest customer is the one who has already bought

Email

Why it pays off

Social platform

the algorithm decides
followers belong to the platform
reach via ads

Email list

no algorithm
subscribers are yours
buyers buy again

The cheapest customer is one who already boughtEmail works as a series, not campaign by campaign.

Why is email worth it?

Because the subscriber belongs to you, not to a platform. No algorithm decides whether they see it. And because someone who has already bought is easier to sell to again than a stranger.

Email works when you think in series, not in one-off campaigns.

Tracking

From email to purchase

Emaillink with UTM

Websitevisit

Cartevent

Purchasepurchase

GA4source: email

utm_source=newsletter · utm_medium=email · utm_campaign=springso GA4 shows how many purchases came from email

MailerLite or Mailchimp, with website eventsDouble opt-in, GDPR-compliant consent.

Setup and tracking

MailerLite or Mailchimp, connected to your website events: sign-up, cart, purchase. We add UTM tags to the links, so GA4 shows how many purchases came from email.

Sign-up uses double opt-in and GDPR-compliant consent.

Series and newsletter

Email works when you think in series, not in one-off campaigns.

welcome

In the first few days it delivers what the subscriber came for and introduces who you are.

Attention is highest at this point, which makes this the most important series.

abandoned cart

Reminds anyone who added to cart but did not pay.

Timed, with the product included, and a simple way back.

win-back

Reaches out to previous buyers when the next occasion comes.

We calculate the right time to write from when and what they bought.

newsletter

A regular email that delivers value, not just promotions.

In your brand voice, in one visual identity with your website and social content, optimised for mobile.

Automated series

The most common series and their triggers.

Series	Trigger	What it sends
Welcome	sign-up	what they came for, introduction
Abandoned cart	cart without payment	reminder with the product
Post-purchase	purchase	thank you, usage tips, review request
Win-back	time since last purchase	offer for the next occasion
Newsletter	schedule	regular, valuable content

Copy and design

Emails in your brand voice

The emails are written by a copywriter in your brand voice, and the design is created in one visual identity with your website and social content, optimised for mobile.

We test the subject line and the opening sentence: which version gets more opens.

Server-side tracking

The tracking chain

dataLayerthe code signals

GTMbrowser

sGTMdata.ceged.hu

GA4, AdsMeta CAPI, TikTok

First-party dataown subdomain, e.g. data.ceged.hu

Consent Mode v2consent applies on the server too

Conversion with valueads learn from purchases

Tested, documentedhandover report

Ads see real customers, not clicksGA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.

Server-side tracking for your ads

Conversions are passed on by a server-side GTM running on your own subdomain: Meta Conversions API, Google Ads conversions and enhanced conversions, TikTok Events API, paired with the browser pixel using the same event_id so nothing is counted twice. Consent is handled according to Consent Mode v2.

Details on the server-side conversion tracking page.

How much does email marketing cost?

It depends on the number of series, the sending frequency and the setup. The email platform fee is separate and is billed to your own account. After an assessment we give you an exact quote.

Email sequence setup

MailerLite or Mailchimp integration
Welcome sequence
Abandoned cart email

Custom pricing

Monthly newsletter

Monthly content plan
Copywriting
Design

Custom pricing

FAQ: email marketing

MailerLite or Mailchimp?

For small and medium-sized businesses, usually MailerLite, because it is simpler. We set up either one.

How often should we send a newsletter?

As often as you have something to say. Consistency matters more than frequency.

Can you measure how many purchases come from email?

Yes, we add UTM tags to the links and attribute purchases to the source in GA4.

What is an abandoned cart email?

An automatic reminder for anyone who added to cart but did not pay, showing the product they left behind.

Is the sign-up GDPR-compliant?

Yes, with double opt-in and recorded consent.

Request a quote for email marketing

Tell us whether you already have a subscriber list and an email platform, and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote

Clients we have done this for

Tools we built ourselves

We built this software and use it every day ourselves.

Oloren

Request a call back

Tell us how we can help and we will get back to you within one working day.

Get a quote →Packages and prices

Email marketing and automated series