datalayer
The website's own code signals when something happened: form, call, booking, purchase.
Under its own name, with clean data, not guessed from button clicks.
Web development
Website analytics: GA4, GTM and server-side tracking
GA4, GTM and server-side tracking: every business event under its own name, on your own domain, with consent.
What you do not measure, you guess
Full tracking
From event to destination
Formgenerate_lead
Callclick_to_call
Bookingbooking_complete
Purchasepurchase
own serverdata.ceged.hu
own serverdata.ceged.hu
GA4
Google Ads
Meta CAPI
TikTok
Every business event under its own nameReal customers, not clicks. Consent is respected.
What does full tracking mean?
It means every business event, form, call, booking and purchase enters the tracking under its own name, and a server running on your own domain forwards it to Google and Meta.
So GA4 and the ad platforms see real customers, not clicks. Consent is respected throughout.
Consent
Consent Mode v2
ad_storageadvertising cookies
analytics_storageanalytics cookies
ad_user_datasending data for ads
ad_personalizationpersonalized ads
Default: denied
without consent no data goes to ad platforms
the signals apply on the server too
Server-side tracking does not bypass consentConsent Mode v2: four signals decide.
Consent: Consent Mode v2
Four signals decide: ad_storage, analytics_storage, ad_user_data, ad_personalization. By default everything starts as denied, and events without consent are not forwarded to the ad platforms.
Server-side tracking does not bypass consent: the signals apply on the server too.
The tracking chain
Four links, from the first click to the ad platform. We test every one of them before handover.
gtm
The browser-side Google Tag Manager collects the event and passes it to your own server.
Consent is handled according to Consent Mode v2.
server
Server-side GTM on Google Cloud, on your own subdomain, for example data.yourcompany.com.
So the data is first-party, and browser restrictions do not cut it off.
destinations
GA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.
Every platform receives the same event with the same ID, so nothing is counted twice.
Clean dataLayer with custom events
We do not guess from clicks, the code tells us when something happened.
| Event | When it fires | In GA4 |
|---|---|---|
| generate_lead | form accepted by the server | key event |
| booking_complete | successful appointment booking | key event |
| purchase | paid order | key event, with value |
| click_to_call | click on a phone number | event |
| file_download | download | event |
Testing and handover
Testing
We test every event end to end
GA4 DebugViewevent received
OKTag Assistanttags fired
OKMeta event qualitymatch score
OKGoogle Ads diagnosticsconversion recorded
OKHandover report: every test documented
The tracking accounts are in your nameWe get access, the data stays yours.
We test every event
Before handover we run through every event: GA4 DebugView, Tag Assistant, Meta's event match quality and Google Ads conversion diagnostics. Every test is listed in the handover report.
The tracking accounts are in your name, we receive access to them.
Server
Sized for your traffic
Low trafficfew server instances
Medium trafficmore instances
High trafficautomatic scaling
The server runs in your Google Cloud projectThe cost depends on traffic and is billed to your project; we size it for your traffic.
The cost of the server
The server-side GTM runs in your Google Cloud project, its fee depends on traffic and is charged to your project. Low traffic needs few server instances, high traffic needs more; we size it to your traffic during setup.
Details on the server-side conversion tracking page.
Clients we built websites and tracking for
How much does the tracking setup cost?
The price of the tracking setup depends on the number of events, the destinations and the technical background of the website. The server fee is separate and is charged to your Google Cloud project. After an assessment we send a precise quote.
GA4 and GTM tracking
- Measurement plan
- dataLayer events
- GTM setup
Custom pricing
- Measurement plan
- dataLayer events
- GTM setup
- GA4 key events
- Consent Mode v2
- Testing and test report
- Custom quote after needs assessment
Server-side tracking
- Everything in GA4 and GTM tracking
- Server-side GTM on your own subdomain
- Google Ads conversions
Custom pricing
- Everything in GA4 and GTM tracking
- Server-side GTM on your own subdomain
- Google Ads conversions
- Meta Conversions API
- TikTok Events API
- Event quality check
- Custom quote after needs assessment
Request a tracking quote
Tell us what counts as a conversion for you and where you advertise, and we will get back to you with a quote. Work starts once we have an agreement.
Tools we built ourselves
We built this software and use it every day ourselves.
Built by OlorenCookie consent with Google Consent Mode v2: the banner asks for consent per service, passes the decision to Google, Meta, Microsoft, TikTok and Amazon, and logs every decision.
- Google Consent Mode v2, Tag Manager template
- WordPress and WooCommerce plugin, Shopify, Wix, or one line of code
- Scanner and automatic blocking until consent
- 218 ready-made service descriptions in Hungarian, English and German
- Consent log, statistics, versions
- Free plan, paid plans free for 14 days
Free checkerFree Google Consent Mode v2 checker: in 30 seconds it shows whether your website tells Google about your visitors’ consent.
- Shows whether a consent signal reaches Google
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Free checkerFree cookie checker: in 30 seconds it shows which cookies land on a visitor’s device before they consent.
- Cookies set before consent
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
Request a call back
Tell us how we can help and we will get back to you within one working day.