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Content and film

Content production for companies: video, photo and copy on a monthly schedule

The feed does not want filler. It wants a reason to stop scrolling. Monthly content plan, our own film and photo studio, copy, editing and subtitling in one place.

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What is content production, and what do we make of it?

Content production is everything that appears in your brand's name: short video, photo, graphics, posts, captions, articles. And not only social: POS material, printed and digital publications, training videos, B2B material, employer branding, whatever matters to your business. With us it is not a set of individually ordered pieces but a system: project based or as a package, with a 12, 24 or 36 month contract, because continuous content is worth more than a one-off. One content plan, one shooting day, one approval round, one report.

Four raw materials, one plan

A month of content is built from these four elements, in a single production.

video

video

Vertical and horizontal video from one shooting day: TikTok, Reels, Shorts, LinkedIn and ad cuts.

We write the shot list from the monthly plan, so by the end of the day the raw material for every platform is ready, subtitled and cut to the safe zone.

photo

photo

Product, team, location and behind-the-scenes shots on the same day, in the same light.

Besides the post, the photo also works on the website, in ads and in the press, so we deliver it for web and print alike.

copy

copy

Copy first, then the image. The post, the caption, the hashtags and the ad copy are written in the brand's voice, not improvised after the picture.

We collect the topics from customer questions and search data.

graphics

graphics

Cover image, caption bar, carousel and document post in the company's brand design.

Every template is created once, after that the monthly content is built in the same system, so the profile stays consistent even with a high volume of posts.

Formats, by platform

Content production

TikTok

Pixels, portrait9:161080 × 1920
  • Upload: max. 60 min
  • In-Feed ad: max. 10 min
  • TopView: 5 to 60 s
9:16
Safe zone 900 × 1420 px
130 px60120370 pxFollowingFor Youbottom of its case12,4 E3181 204Share@ugyfelneveThe caption runs here, two or three lines, with hashtags and a CTA. #contentproductionoriginal sound
In ads, depending on caption length, the bottom bar can exceed 370 px.
Content production

Instagram and Facebook Reels

Pixels, portrait9:161080 × 1920
  • Reels ad: max. 90 s
  • Instagram Reels: max. 3 min
  • On Facebook every video is a Reel
9:16
Safe zone 950 × 980 px
270 px6565670 pxReels8 312164clientnameSponsoredFollowThe caption runs here, in two lines, with hashtags... moreoriginal soundLearn more
Meta recommendation: keep 14% top, 35% bottom, 6% sides clear. We use the same grid for Stories ads.
Content production

YouTube Shorts

Pixels, portrait or square9:161080 × 1920
  • Shorts: max. 3 min
  • since 15 October 2024
  • 16:9 video is not a Short
9:16
Safe zone 880 × 1050 px
290 px60140580 px5,1 E97Share@ugyfelneveSubscribeThe Short's title appears here, in one or two linesoriginal sound
YouTube publishes no pixel values. This is our shooting grid: icon bar on the right, title and channel at the bottom.
Content production

LinkedIn video

Pixels, recommended for feed4:51080 × 1350
  • Ads: 3 s to 30 min
  • 9:16, 4:5, 1:1, 16:9 all work
  • max. 500 MB
4:5
Free area above the player bar
Captions ONapprox. 170 px0:12 / 0:45
LinkedIn defines no safe zone. The player controls appear at the bottom, so we place captions above them, as many watch without sound.
AI content production
Film production

YouTube ads

Pixels, landscape16:91920 × 1080
  • Bumper: max. 6 s · non-skippable: 7 to 15 s
  • skippable: skip after 5 s · 9:16 and 1:1 also work
16:9
Graphics safe area 1728 × 972 px
54 px9696Advertiser name, infoAd · 0:18 · link and CTASkip after 5 s ›
YouTube's interface covers the corners. Key message and logo go to the centre, never the bottom right. Dashed frame: EBU R95 graphics safe area, 5%.

TikTok

10 short videos a month, from idea to subtitles. TikTok is not trend chasing but a fast, clear voice where the attention is. The well-performing organic video becomes a Spark Ads campaign.

Instagram and Facebook Reels

12 posts and 4 Reels a month in one content plan. Since June 2025 Facebook shows every video as a Reel, and Instagram Reels can be up to 3 minutes long, so vertical video has become the default format.

YouTube Shorts

A short vertical cut of the main film, up to 3 minutes. YouTube is the platform where search and video live in the same place, so Shorts also appear in Google results.

LinkedIn

4 expert posts and 4 visuals a month for the company page and the executive's profile. Written for decision makers, from interviews, in the executive's voice.

AI content production

Faster storyboards, generated scenes, background replacement, subtitles and translation. Every AI element passes through a copywriter, an editor and colour grading; we never generate a client's face or voice.

Film and advertising

TV spot, YouTube ad, brand film, animation. If the content calls for a bigger shoot, the same team carries it on, in the same studio.

Aspect ratios and lengths in 2026

One shoot serves four platforms, but each gets its own cut. The table shows the official specifications as of September 2026: this is what the platform allows, and this is what is worth using.

Formats, 2026

One shoot, four aspect ratios

TikTok9:161080 × 1920 px. Uploads up to 60 minutes, TopView ads between 5 and 60 s.
Instagram, Facebook Reels9:16Instagram Reels up to 3 minutes. In ads under 90 s, the sweet spot is 15 to 30 s.
YouTube Shorts9:16Up to 3 minutes. 16:9 video counts as a long video.
LinkedIn4:5In ads between 3 s and 30 minutes, 4:5, 9:16, 16:9 and 1:1.
Sources: TikTok Ads Help, YouTube Help, LinkedIn Marketing Solutions, Meta. As of September 2026.
PlatformAspect ratioResolutionMaximum lengthIn ads
TikTok9:161080 × 192060 minutes uploadedTopView 5 to 60 sec, recommended 9 to 15 sec
Instagram Reels9:161080 × 19203 minutesboostable under 90 sec, sweet spot 15 to 30 sec
Facebook Reels9:161080 × 1920no 90 sec limit since 2025up to 90 sec
YouTube Shorts9:16 or 1:11080 × 19203 minutesrecommended under 60 sec
LinkedIn4:5, 1:1, 9:16, 16:9between 360 and 1920 px10 minutes organicbetween 3 sec and 30 minutes

How is a month of content made?

Six steps, in the same order every month. The system works because copy comes before the image, and nothing goes out without approval.

Content production, monthly system

A month of content in six steps

1Content plan two months aheadtopics, formats, dates in Asana
2Copy firsthook, script, subtitles, caption
3Shoot dayour own studio, Váci út 95, or at your place
4Editing and subtitlesexport per platform, colour grading
5Approvalper post, with one click
6Publishing and reportmonthly numbers, next month's plan
oloren.hu/tartalomgyartas

The six steps in detail

1. Content plan two months ahead

We put together each month's plan at least two months in advance in Asana: topics, formats, publishing dates, owners. That way holidays, promotions and campaigns never arrive at the last minute.

2. Copy first, then the image

Every video starts with a script and the line for the first second. Because copywriting comes before the creative, on the shoot we know exactly what needs to be filmed.

3. Shooting day

We film in our own studio at Váci út 95, or at your place. One shooting day yields several weeks of material, in several aspect ratios.

4. Editing, subtitles, colour grading

We export per platform, because the caption sits in a different place on TikTok than in Reels. Every video goes out with subtitles, because many people watch without sound.

5. Approval post by post

You see every post with its copy and creative together, and you approve them one by one. What you do not approve does not go out.

6. Publishing and monthly report

Approved posts go out on schedule. At the end of the month you get a report on reach, views, retention and clicks, and that is what we write the next month from.

What comes on top of the package: data security, studio, equipment

Backups in three locations

We record the raw footage on dual memory cards by protocol. The content of one card goes to the master processing machine, from there a mirror backup is made to our own NAS, which backs up over an encrypted VPN with hashing and is mirrored once more at another physical site. So every recording exists in three places, two of them in separate buildings, in case of fire, water or other damage. Editing runs from a separate working drive, and we hand over the finished material through a fully independent business cloud, which is also the fourth copy.

Our own studio and equipment

In Budapest, at Váci út 95, we work in our own film, sound and photo studio, with acoustics measured by a sound engineer. Sony FX3 and A7 IV cameras, Zeiss Batis and Zeiss vintage lens sets, Sennheiser and Rode audio systems, RGB LED and halogen lighting, a Hasselblad medium format camera. Post-production runs on four master machines, on annually calibrated 4K OLED monitors to Rec. 709, sRGB, HDR10 and Dolby Vision HDR standards and on Genelec monitor speakers, and we replace the hardware every two years. You can find the full equipment list on the film pages.

Retention and handover

We store the material as agreed: in an annual contract storage is part of the fee, otherwise we charge a separate fee. By default we delete every format 3 months after delivery. The agreement covers the final film, photo or graphics; we hand over the raw footage on separate request.

Packages, prices, contract

We have four base packages, and these are the starting points. They can be freely combined and extended: TikTok with LinkedIn, video with printed material, training video with employer branding content, whatever the business needs. You can find the contents and monthly fee of the packages in the boxes below.

How much does content production cost?

We work in two ways. Project based, for one specific task, or as a package: with one of our existing packages or a custom combination, with a 12, 24 or 36 month contract. The fee depends on the number of pieces, the share of videos and the number of shooting days. You can find the starting prices of the packages on the Prices page; for a one-off video we provide a separate quote.

TikTok video production

  • 10 creative content concepts developed
  • 10 film scripts written
  • 10 short, attention-grabbing videos produced
200,000 Ft + VAT / month

Instagram and Facebook content production

  • Monthly content plan
  • 12 posts and creative assets designed per month
  • Graphic design
350,000 Ft + VAT / month

LinkedIn content production

  • Professional content ideas and communication directions developed
  • Monthly LinkedIn content plan
  • 4 business and professional post texts written
200,000 Ft + VAT / month

All-In content production

  • TikTok, Instagram, Facebook and LinkedIn content planning
  • Comprehensive monthly content strategy
  • Text and visual content tailored to each platform
from 450,000 Ft + VAT / month

Packages and prices

Who we produce content for

Oloren Hub

Copy, visuals and approval in one system

Every monthly project is a folder in Oloren Hub: post copy, creatives, hashtags and a preview exactly as it will look in the feed. At a glance you see what is ready, what waits for you and what you have approved.

  • Real feed previewYou see the whole monthly grid on a phone before anything goes live.
  • Clear statusesCopy ready, design ready, waiting for you, approved: every post shows where it stands.
  • Everything in one placeCopy variants, images, videos and comments sit with the post, not in emails.
Feed preview and approved posts in Oloren Hub

Oloren Hub

Feedback with one click, right on the image

Click the image to mark what you would change, and the note stays next to that spot. The conversation, new versions and publishing status all sit next to the post, so nothing gets lost in an email chain.

  • Pins on the imageNumbered pins, each with its own note, closed once fixed.
  • Chat next to the postQuestions, answers and mentions of team members, with notifications.
  • Versions and publishingEvery new version is kept, and you see when and where the post went live.
Feedback pins and conversation in Oloren Hub

Frequently asked questions about content production

How much content does a company need per month?

As much as you can look after every week. Our starting point is 12 posts and 4 videos a month on Instagram and Facebook, and 10 videos a month on TikTok. We adjust the volume based on the first two months of data.

What is the difference between content production and social media management?

Content production creates the material: idea, copy, shooting, editing. Social media management also publishes it, replies to comments and runs ads. With us the two sit with one team, but they can be ordered separately.

How far in advance is the content prepared?

At least two months. The content plan and the copy sit in Asana, and you approve them post by post.

Does it require a shoot at our place?

Not always. In Budapest we work in our own film and photo studio, and an on-site shooting day every two months is included in the Instagram package.

Who appears in the videos?

Your own staff, a presenter we bring, or nobody: some videos are shot handheld, product only. We decide this at the first consultation.

Do you use AI in content production?

Yes, for storyboards, generated scenes, subtitling and translation. Every AI element passes through a copywriter, an editor and colour grading, and we never generate a client's face or voice.

Do you only produce content for social media?

No. The same team also creates POS material, printed and digital publications, training videos, B2B material and employer branding content. The basis is the same: one brand, one voice, on every channel.

Do you work project based or on contract?

Both are possible. For a specific project we provide a separate quote; for continuous content production we sign a 12, 24 or 36 month contract, with an existing or a custom package.

Do I get the raw footage back?

On separate request, yes. By default the agreement covers the final, delivered material; we agree on the handover of raw footage in advance.

How long do you keep the material?

In an annual contract storage is part of the fee. Otherwise we delete every format 3 months after delivery; longer storage is available for a separate fee.

Request a quote for content production

Tell us what your company does, which platforms you are on and which package you are interested in. We send you a quote, and once we have an agreement, the content plan gets started.

Request a content plan

Tools we built ourselves

We built this software and use it every day ourselves.

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