record
Every enquiry on one record, together with its source: website, phone, ad, email.
The history in one place, not in five inboxes.
Web development
CRM development and database management systems
Every lead in one place, following your process, and the won customer goes back to the ad.
A lead must not disappear in an inbox
CRM
Every lead in one place
Website form
Phone
Ad
Email
One record, with sourcewho is handling it
where it stands, what the next step is
when to call back
A lead must not vanish in an inboxThe CRM follows your process, not a generic funnel.
What is a custom CRM for?
So that every lead ends up in one place: from the website, the phone, ads, email. You can see who is handling it, where it stands, and what the next step is.
A custom CRM follows your process, not a generic sales funnel: with your statuses, your fields, your permissions.
Offline conversion
The won customer goes back
Adclick
Formlead
CRMqualification, offer
Woncontract, visit
Back to the adsoffline conversion
the campaign learns from real customers
Ad investment instead of ad spendThe campaign optimizes for qualified leads, not form submissions.
Offline conversion: the ad learns from the real customer
The phone quote, the contract, the patient who showed up do not happen on the website. If we send these back from the CRM to Google Ads and Meta, the campaign optimises for the qualified lead, not for the form submission.
This is the biggest difference between ad spend and ad investment.
The four foundations of the CRM
Each is built for your process, with your fields and your statuses.
status
Where the lead stands: new, called back, quote, contract, lost.
The statuses are the steps of your sales process, not a generic funnel.
owner
Who is handling it, when to call back, what has happened so far.
A reminder if a lead sits too long in one step.
reporting
Which channel brings the most real customers, not just the most enquiries.
We also send the qualified lead back to the advertising platforms so they optimise for it.
Statuses and offline conversions
A typical process, which we adapt to your steps.
| CRM status | What happened | Sent back to the ad |
|---|---|---|
| New lead | form, call, email | lead |
| Qualified | real need, right target group | qualified lead |
| Quote | quote sent | no |
| Won | contract, booking, appointment attended | conversion with value |
| Lost | did not become a customer | no |
Data, permissions, integration
Integration
Connected to your existing systems
Customsystem
Invoicing
Accounting
CRM
Website
Ad account
Inventory
Data is entered once and is the same everywhereAPI connection, access levels, regular backups.
Where is the data?
The data lives in the agreed place, in your account or under our operation, with access levels, logging and regular backups. Personal data is handled in line with the GDPR.
The CRM connects via API to the website, the booking system, the invoicing software and the advertising platforms.
Server-side tracking
The tracking chain
dataLayerthe code signals
GTMbrowser
sGTMdata.ceged.hu
GA4, AdsMeta CAPI, TikTok
First-party dataown subdomain, e.g. data.ceged.hu
Consent Mode v2consent applies on the server too
Conversion with valueads learn from purchases
Tested, documentedhandover report
Ads see real customers, not clicksGA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.
Server-side tracking for your ads
We build the tracking into the website's own code: the dataLayer signals when something has happened, the browser-side GTM collects it, and the server-side GTM running on your own subdomain forwards it to GA4, Google Ads, the Meta Conversions API and the TikTok Events API. Consent is handled according to Consent Mode v2.
Details on the website analytics and server-side conversion tracking pages.
Clients we built a CRM for
Online contentTikTokWeb development
Budapest Audio
For Budapest Audio we built a website, a booking system and a CRM, and we produce content for their social media.
Read more →
Online contentTikTokWeb development
Szimaderm
For Szimaderm, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic app…
Read more →
Online contentTikTokWeb development
Diagnost
For Diagnost, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic appr…
Read more →
Online contentTikTokWeb development
Marton Klinik
For Marton Klinik, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic…
Read more →How much does a CRM cost?
The price of a CRM depends on the number of users, processes and integrations. After a needs assessment we give you an exact quote. The boxes below show what the two most common setups include.
Lead management CRM
- Lead profile with source
- Statuses and owners
- Reminders
Custom pricing
- Lead profile with source
- Statuses and owners
- Reminders
- Permissions
- Report per channel
- Website form integration
- Custom quote after needs assessment
CRM with offline conversions
- Everything in the lead management CRM
- Booking system and invoicing integration
- Offline conversions for Google Ads
Custom pricing
- Everything in the lead management CRM
- Booking system and invoicing integration
- Offline conversions for Google Ads
- Offline conversions for Meta
- Conversion value from won clients
- Operation and backup
- Custom quote after needs assessment
Request a quote for a CRM
Tell us where your leads come from today and who handles them, and we arrange the needs assessment with you. Work starts once we have an agreement.
Tools we built ourselves
We built this software and use it every day ourselves.
Built by OlorenCookie consent with Google Consent Mode v2: the banner asks for consent per service, passes the decision to Google, Meta, Microsoft, TikTok and Amazon, and logs every decision.
- Google Consent Mode v2, Tag Manager template
- WordPress and WooCommerce plugin, Shopify, Wix, or one line of code
- Scanner and automatic blocking until consent
- 218 ready-made service descriptions in Hungarian, English and German
- Consent log, statistics, versions
- Free plan, paid plans free for 14 days
Free checkerFree Google Consent Mode v2 checker: in 30 seconds it shows whether your website tells Google about your visitors’ consent.
- Shows whether a consent signal reaches Google
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Free checkerFree cookie checker: in 30 seconds it shows which cookies land on a visitor’s device before they consent.
- Cookies set before consent
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
Request a call back
Tell us how we can help and we will get back to you within one working day.