Web development

Webshop development with a custom webshop engine

A custom webshop engine for your products: fast product pages, a short checkout, and tracking from cart to purchase.

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A custom webshop engine, built for your products

Shop engine

Our own engine instead of a template

Rented template

monthly platform fee
built on plugins
lots of code you don't need
the template dictates the process

Custom shop engine

no monthly platform fee
written for your processes
only what is needed loads
source code, domain, accounts: yours

Written for your products and processesB2B pricing, custom shipping rules, variants, bundles: whatever you need.

What does a custom webshop engine mean?

We do not build on a rented template but on a system written for your products and processes. Only what is needed gets loaded, so it is fast, and it does exactly what you need: B2B prices, custom shipping rules, product variants, bundle offers.

The source code, the domain and the tracking accounts are yours. There is no monthly platform fee for the shop, and you do not depend on a plugin update.

Tracking

From cart to purchase

view_item

100

add_to_cart

38

begin_checkout

21

add_payment_info

16

purchase

12

You see where the buyer drops offEvery step is a separate event with value and product data, sent server-side. The ratios are illustrative examples.

Tracking from cart to purchase

In a webshop every step counts: who viewed the product, who added it to the cart, who abandoned it. We track these as dedicated events, with value and product data, and pass them on server-side to Google and Meta.

This way the ads optimise for purchases and cart value, and you can see at which step the shop loses customers.

From catalogue to payment

Four parts that work together in a webshop, each built for your process.

product page

Filters, variants, images and a description that answers the customer's questions.

With structured data Google also understands what is on the page, so the product page works in search too.

cart

As few steps as possible: customer account or guest checkout, coupon, bundle offer.

Every unnecessary field is a customer who abandons the cart.

payment

Card, bank transfer, cash on delivery, with your contracted providers.

A successful purchase goes into tracking with value and product data, server-side.

logistics

Stock sync, shipping methods, courier integration and invoicing connection.

From here the order runs on by itself, without manual copying.

Webshop events

The tracking events, following the recommended GA4 naming.

Event	When it fires	What it sends
view_item	product page opened	product, price
add_to_cart	added to cart	product, quantity, value
begin_checkout	checkout started	cart contents, value
add_payment_info	payment method selected	payment method
purchase	paid order	order number, value, products

Product page and tracking from one team

Product photo and copy in one place

A webshop is only as good as its product page. We shoot the product photos in our own studio, a copywriter writes the description, optimised for search, with structured data for Google.

So the shop does not launch with empty shelves, and the product pages work in search from day one. Details: product photo and SEO copy.

Server-side tracking

The tracking chain

dataLayerthe code signals

GTMbrowser

sGTMdata.ceged.hu

GA4, AdsMeta CAPI, TikTok

First-party dataown subdomain, e.g. data.ceged.hu

Consent Mode v2consent applies on the server too

Conversion with valueads learn from purchases

Tested, documentedhandover report

Ads see real customers, not clicksGA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.

Server-side tracking for your ads

We build tracking into the website's own code: the dataLayer signals when something happens, the browser GTM collects it, and the server-side GTM running on your own subdomain passes it on to GA4, Google Ads, the Meta Conversions API and the TikTok Events API. Consent is handled according to Consent Mode v2.

Details on the website analytics and server-side conversion tracking pages.

What does a webshop include?

Catalogue and product page

Filters, variants, images, a description that answers the customer's questions.

Cart and payment

Card, bank transfer, cash on delivery, in as few steps as possible.

Accounts

Customer account, previous orders, B2B prices if needed.

Stock and logistics

Stock sync, shipping methods, courier integration.

Promotions

Coupons, sales, bundle offers.

Purchase tracking

Every step as a separate event, with value, passed on server-side.

How much does a webshop cost?

The price of a webshop is decided by the number of products, the payment and shipping integrations, stock management and the B2B features. After a needs assessment we send an exact quote. The box below shows what the starter package includes.

Webshop development

Needs assessment and goal setting
Competitor analysis
Webshop structure and navigation design

from 800,000 Ft + VAT

Multi-page website development

Needs assessment and goal setting
Competitor analysis
Website structure and navigation design

from 800,000 Ft + VAT

Frequently asked questions: webshop development

Why not Shopify or WooCommerce?

They are good starting points, but they come with monthly fees, plugins and compromises. A custom engine is built for your processes, and the source code is yours.

Will the webshop be mine?

Yes: the source code, the domain and the tracking accounts are all in your name.

Can cart abandonment be tracked?

Yes, we track adding to cart, starting checkout and the purchase as separate events, so you can see where customers drop off.

Can it be a B2B webshop?

Yes, with prices per customer group, registration-only access and custom ordering rules.

Who uploads the products?

On request we upload the first batch of products with photos and copy, after that your team manages them in the admin on their own.

Request a quote for a webshop

Tell us how many products you have and which payment and shipping methods you want, and we will get back to you with a quote. Work starts after the agreement.

Request a quote