Web development

Website maintenance and operation

A website is never finished, it runs: updates, backups, speed, tracking and content, every month.

A website is never finished, it runs

Maintenance

Monthly maintenance

UpdatesSystem and security patches.
BackupRestorable, regular.
SpeedCore Web Vitals monthly.
TrackingGA4, GTM, server-side tags.
ContentText, images, new subpage.
ReportWhat we found, what we fixed.

What does maintenance mean?

It means someone checks every month: is it running, is it fast, is it tracking, and did an update open a security gap. Most websites do not break overnight but slowly: an expired certificate, a tracking tag that stopped, an image that keeps getting slower.

We catch this in time, before a visitor or an ad campaign notices.

Maintenance

The site keeps running when you're not watching

Monthly log
Backupdailydone
Updatesweeklydone
SSL certificateexpiry monitoredOK
Forms, trackingmonthly testOK
Speedmonthly checkOK
monthlyA log of what happened
  • Backup, updates, checks.

If the site goes down

We monitor uptime continuously. If the site goes down or the certificate is about to expire, we get an alert and start the fix within the agreed time.

We work from a restorable backup, so even a faulty update means no data loss.

Monthly checklist

These six areas every month, within the agreed scope.

updates

System, dependencies, security patches.

We work from a restorable backup, so even a faulty update means no data loss.

backup

Regular, restorable backups.

The question is not whether a backup exists, but whether you can restore from it. We check that too.

uptime

We monitor whether the site is reachable and whether the security certificate is valid.

So it is not a customer who tells you something is wrong.

speed

Load time and Core Web Vitals, measured monthly.

If it gets worse, we find the cause: a large image, a new third-party script, a slowing server.

tracking

GA4, GTM, server-side tags and conversions: is everything running.

After an update a tag can stop silently, and your ads keep optimising blind.

content updates

Text, images, new subpages, as much as the agreement allows.

So the site does not age between two larger development rounds.

What we check and how often

The maintenance routine. The exact scope and the content time budget are set in the contract.

AreaWhat we checkFrequency
Uptimeis the site running, is the certificate validcontinuous
Updatessystem, dependencies, security patchesmonthly
Backuprestorable backupregularly
Speedload time, Core Web Vitalsmonthly
TrackingGA4, GTM, server-side tags, conversionsmonthly
Contenttext, images, new subpagesper time budget

Tracking and speed

Tracking needs maintenance too

Tracking needs maintenance too

After an update a tag can stop, a form can get a new name, and the conversion silently disappears. Your ads then keep optimising blind. That is why we check every month that every event arrives in GA4, Google Ads and Meta.

Details on the website analytics page.

Maintenance

What we catch in time

Expired certificatethe browser shows a warning
we monitor and renew in time
Tracking stoppedads optimize blindly
checked monthly
Slowing imagesmobile visitors leave
measured monthly
Missed updatesecurity gap
updated monthly
A website does not break overnightIt breaks slowly. That is what we catch in time.

Speed and Core Web Vitals

We measure load time and the Core Web Vitals metrics (LCP, INP, CLS) every month. If they get worse, we find the cause: a large image, a new third-party script, a slowing server.

A fast site is better for the visitor, for search engines and for your ads.

Clients we built websites for

Updates

System, dependencies, security patches.

Backup

Regular, restorable backups.

Uptime monitoring

Alerts for downtime and expiring certificates.

Speed monitoring

Load time and Core Web Vitals every month.

Tracking check

GA4, GTM, server-side tags, conversions.

Content updates

Text, images, new subpages within the agreed time budget.

How much does website maintenance cost?

The maintenance fee depends on the size of the website, the tracking setup and the monthly content time budget. After an assessment we send a monthly fee offer. The boxes below show what the two most common packages include.

Maintenance

  • Updates
  • Backups
  • Uptime monitoring
Custom pricing

Maintenance with analytics and content

  • Everything in maintenance
  • GA4, GTM and server-side tracking checks
  • Conversion checks
Custom pricing

FAQ: website maintenance

What does website maintenance include?

Updates, backups, uptime and speed monitoring, tracking checks and, on request, content updates.

Do you maintain websites built by someone else?

Yes, after an assessment, if the system and the access rights allow it.

What happens if the site goes down?

We get an alert and start the fix within the agreed time, working from a restorable backup.

Why does tracking need checking too?

Because after an update a tag or conversion can stop silently, and your ads keep optimising blind.

What are Core Web Vitals?

Google's three speed and stability metrics: LCP (loading), INP (responsiveness), CLS (layout shift). We measure them monthly.

Request a maintenance quote

Send us your website address and what tracking runs on it, and we will get back to you with a quote. Work starts once we have an agreement.

Tools we built ourselves

We built this software and use it every day ourselves.

Oloren

Request a call back

Tell us how we can help and we will get back to you within one working day.

Get a quote →Packages and prices