title
The title is the question people search for, in the customer's own words. Not a pun, but what they actually type.
The key point goes at the start of the title, because the end may be cut off in the results list.
YouTube
YouTube Shorts and YouTube content production
A long-form video that answers the question people search for, and Shorts that bring in new viewers: from one shoot, with chapters, subtitles and a thumbnail.
Shorts and long-form video: the two legs of a channel
Format
Shorts vs. long-form video: the difference
Shorts, 9:16up to 3 minutes
Long-form video, 16:9with chapters, also shows up in Google
- 0:00 Intro
- 1:20 How it works
- 4:05 What to watch for
- 6:30 Summary
Which one for what
- Shorts: new viewers, fast reach
- Long-form: answers the searched question, trust, chapters
- 16:9 counts as long-form even when short
Shorts bring new viewers, long-form video gives answersYouTube ad revenue Q2 2026: 11.1 billion USD, +13% (Alphabet, 22 July 2026)
Shorts and long-form video: what is the difference?
A Short is a vertical or square video of up to 3 minutes. A 16:9 video counts as long-form even when it is short. Shorts bring in new viewers fast, while long-form video answers what your customer searches for: how it works, what to watch out for, what the difference is. This video also shows up in Google.
The platform keeps gaining weight in 2026: according to Alphabet's report for the second quarter of 2026, YouTube's advertising revenue was 11.1 billion dollars, 13 percent more than a year earlier, and during the 2026 FIFA World Cup more than 1.7 billion unique viewers watched videos related to the tournament. A business channel therefore needs both legs: Shorts deliver reach, long-form video delivers trust and searchability.
Safe zone
9:16
Shorts: where text and logo can go
9:16caption here
290 pxcaption here580 px
Top barapprox. 290 px
search, menu, sponsored labelBottom barapprox. 580 px
channel, Subscribe, title, musicRight barapprox. 140 px
like, comment, share, remixLeft barapprox. 60 px
screen edge1080 × 1920 px: the free area is roughly the central 880 × 1050 px, captions in the upper half of the frame
YouTube SEO: title, description, chapters, subtitles
On a YouTube Shorts video at 1080 × 1920 pixels, we place the subtitles and the logo in the central area of roughly 880 × 1050 pixels. We leave 290 pixels free at the top, 580 at the bottom, 60 on the left and 140 on the right, because that is where YouTube's own interface sits.
YouTube does not give pixel-exact values for the Shorts interface. This is our shooting grid, measured conservatively. The title and channel name sit at the bottom, so our own subtitles live in the upper half of the frame, away from the icon bar on the right.
YouTube Shorts safe zone: where can text and logo go?
What gets a video found?
YouTube is the second largest search engine. These five elements decide whether a video gets found.
thumbnail
A separately designed thumbnail, not a random frame from the video.
Title and thumbnail together decide whether people click on the result.
description
The first two lines of the description are the answer, followed by the details, the links and the related videos.
Google also understands from this what the video is about, and shows it in the search result.
chapters
Chapters marked with timestamps, each answering one sub-question.
From the chapters, Google can lead straight to a specific part of the video, and viewers start where their interest lies.
subtitles
Uploaded, corrected subtitles, not just the automatic ones.
This makes the video's text searchable, viewers without sound can follow along, and translating into other languages becomes easier.
Shorts we produced
Vertical client videos that also run as Shorts. Use the filter to pick a client.
The bands of the Shorts safe zone
| Band | Size | What covers it |
|---|---|---|
| Top | approx. 290 px | search, menu, sponsored label on ads |
| Bottom | approx. 580 px | channel, Subscribe button, title, music |
| Right | approx. 140 px | like, dislike, comment, share, remix |
| Left | approx. 60 px | screen edge |
What we produce, and how to order it
One shoot, several videos
Long-form video and Shorts from one day
Long-form video, 16:9the backbone of the channel
Shorts 1the strongest moment, with its own opening
Shorts 2second idea, with captions
Shorts 3question and answer, with CTA
Thumbnail and chaptersfor the long-form video
One shoot: a long-form video and three ShortsShorts can also come from the TikTok and Reels shoot, exported separately per platform, without watermark.
What you get
The eight steps of a YouTube video
Scriptwritten for the searched question
Shootstudio or location
Edit, color, soundlong and short version
Captionssearchable text
Thumbnailseparate for every video
Title, description, chaptersYouTube SEO
Upload and setupplaylist, end screen
Monthly reportviews, retention
Every video is made in these eight stepsThe number of videos and shoot days is fixed in the proposal. Footage is recorded to dual memory cards and kept under our data backup protocol.
Package and price
What makes up the proposal
Custom package or project, after proposal and agreement
No fixed YouTube package: the proposal is built from theseIf Shorts come from the TikTok and Reels production, we arrange it within All-In content production.
Long-form video and Shorts from one shoot
The long-form 16:9 video is the backbone of the channel: an explainer, a demo or an interview, with chapters. From the same shoot, three Shorts are cut from the strongest moments, each with its own opening and subtitles, and the thumbnail is produced too. Shorts also come out of the TikTok and Reels shoot: the raw footage is shared, the edit is separate for each platform, without watermarks.
This way one shooting day delivers searchable long-form content and short, reach-building videos at the same time, and the channel does not go quiet between two bigger videos.
What do you get with a YouTube video?
Eight steps for every video: script and shot list written for the question people search for; shooting in the studio or on location; editing, colour grading and sound mixing in long and short versions; subtitles; thumbnail; title, description and chapters; upload and channel setup (playlist, end screen); monthly report on views, retention and subscriptions.
We record the raw footage on dual memory cards and store it according to our data backup protocol, so new Shorts or a new edit can be made from it later.
Custom package, All-In, project
We have no fixed monthly package for YouTube content: the quote is built from the length of the videos, the number of shooting days, the number of edited versions and the frequency, in a weekly, fortnightly or monthly rhythm, or on a project basis for a campaign or product launch. If the Shorts come from the TikTok and Reels production, we agree within the All-In content production how one shoot works for every platform.
Every format starts with a quote, and we begin the work after agreement. The package system and the terms of the 12, 24 and 36 month contracts can be found on the content production page.
How much does YouTube content cost?
The length of the videos, the number of shooting days and the number of edited versions decide it, which is why we give a custom quote for YouTube content, per shooting day and per video. In the boxes below you can see what comes with a YouTube video, and how TikTok, Instagram, Facebook and LinkedIn run together in All-In content production.
YouTube video and Shorts, custom package
- Script and shot list written for the question people search for
- Shooting in a studio or on location
- Editing, colour grading and sound mixing in long and short versions
Custom pricing
- Script and shot list written for the question people search for
- Shooting in a studio or on location
- Editing, colour grading and sound mixing in long and short versions
- Subtitles, thumbnail, title, description and chapters
- Upload and channel setup: playlist, end screen
- Monthly report on views, retention and subscriptions
- Custom quote, per shooting day and per video
All-In content production
- TikTok, Instagram, Facebook and LinkedIn content planning
- Comprehensive monthly content strategy
- Text and visual content tailored to each platform
from 450,000 Ft + VAT / month
- TikTok, Instagram, Facebook and LinkedIn content planning
- Comprehensive monthly content strategy
- Text and visual content tailored to each platform
- Video, photo, graphic and promotional materials coordinated
- Consistent brand communication across multiple channels
- A fuller and more professional online presence
Oloren Hub
Every post in its place, scheduled ahead
We plan and schedule the monthly content in our own system, Oloren Hub. One calendar shows what goes out, when and on which channel, and you approve every post with one click.
- Monthly calendarPer platform, to the exact time, with the approval status.
- Drag to rescheduleDrag a post to another day and the new time applies at once.
- Goes out on timeApproved posts appear on your channels at the set time.
Oloren Hub
Video feedback down to the second
You watch the edit in Oloren Hub, right next to the post. Write down at which second you would change what, we upload the new version, and the conversation, versions and approval stay in one place until the video goes live.
- Versions in orderEvery new cut arrives as a new version, older ones stay viewable.
- Every format9:16, 4:5 and 16:9 versions on the same post.
- Goes live after approvalThe approved video goes live at the set time on Reels, TikTok or YouTube.
Equipment and data security, raw footage and backup
Every shot is recorded to two memory cards at once, and on the day of the shoot it exists in three copies, two of them in separate buildings. Fire, water or any other damage cannot take the footage.
We work with our own equipment: Sony FX3 and A7 IV cameras, Zeiss lenses, broadcast grade sound and light. Editing and grading happen in our own studio on 10 and 12 bit monitors calibrated every year.
- Three copies, two buildingsMaster workstation, our own NAS backing up with hashes over encrypted VPN, and a mirrored second master at another site.
- Secure handoverFinished work arrives through an independent business cloud, which is one more backup.
- Raw footage on requestStored as agreed, included in the price with an annual contract. Raw footage is handed over on request.
Request a quote for YouTube content production
Tell us what questions your customers search for and how often you would like a video, and we will get back to you with a quote. All work starts after agreement.
Clients we have done this for
Tools we built ourselves
We built this software and use it every day ourselves.
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Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
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