Copywriting

SEO copywriting

The keyword is the question, the text is the answer: research, H1, H2, H3 outline, quotable answers, based on expert interviews.

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The keyword is the question, the text is the answer

SEO copy

The keyword is the question

Searchhow much does a brand film cost

H1: How much does a brand film cost?
The answer in the first sentence.
H2: What determines the price?
H2: What do you get?
Table: versions
FAQ

One page, one question, one clear answerNo keyword stuffing.

What is SEO copywriting?

Text that answers the question your customer types into a search engine or asks an AI platform, in the structure that Google and AI search engines understand.

Not keyword stuffing. One page, one question, one clear answer, then the details.

AI and copy

Draft or final copy

AI draft

fast
generic
no own data
no point of view

Expert copy

from an interview
own data, cases
unique point of view
editorial review

AI can write the draft, an expert writes the final copySearch engines and AI platforms reward what is unique.

Can AI write SEO copy?

A draft, yes. The final text at Oloren is built from expert interviews and editorial review, because search engines and AI platforms value a unique viewpoint, original data and content that is not generic.

Details on the AI content production page.

How an SEO text is made

Four steps, and measurement in Search Console at the end.

research

Keyword and question research with Ahrefs: what people search for, with which words and in what volume.

We check the questions on AI platforms too.

outline

H1 is the search term, H2 the questions, H3 the specifics.

You approve the outline before the text is written.

answer

Every sub question is answered in the first sentence, in a form that can be quoted.

Then the details, the numbers in a table, the facts with sources.

internal links

Links to the related service and article.

This way the search engine sees the connection between pages, and the visitor moves on.

The outline of an SEO text

The structure we write in.

Element	What it contains
H1	the searched question or term
First sentence	the answer, with a number or a specific
H2	the sub questions
H3	specifics, examples
Table	the numbers and comparisons
FAQ	short question, short answer
Internal link	the related service and article

Measurement and updates

Measurement

Google and AI platforms

Search Console

impressions, clicks
average position
AI Overview and AI Mode in web search

AI platforms

question list in your customers' words
who gets named, who gets cited
Ahrefs AI visibility tracking

We do not guarantee rankingsWe guarantee you know what is happening and why. Technical fixes: weeks; content: months.

Search Console and AI visibility

We measure the effect of the text in Search Console: impressions, clicks, position. On AI platforms we check with a question list and Ahrefs measurement whether it gets cited.

Indexing takes a few days, ranking takes weeks or months.

Updates

Maintained copy

Livethe page is live

Changesprice, service, market

Updatecopy and date

MeasurementSearch Console

Copy is never finished, it is maintainedSearch engines favour updated, accurate content.

Updates

An SEO text is never finished, it is maintained: if the price, the service or the market changes, we update it and mark the date. Search engines and AI platforms favour updated, accurate content.

A monthly package can include updating existing texts as well.

Who we write for

How much does SEO copywriting cost?

Priced per page or as a monthly package, depending on the depth of research.

SEO copy per page

Keyword and question research
H1, H2, H3 outline
Expert interview

Custom pricing

Monthly SEO copywriting

Monthly content plan
New pages and articles
Updating existing copy

Custom pricing

Oloren Hub

A marketing strategy that is not a forgotten PDF

The annual strategy lives in Oloren Hub: fifteen sections from the situation analysis through goals, audiences and channel strategy to the quarterly schedule. You see it too, and it exports to Excel or a PDF presentation with one click.

Sector templatesA proven structure tailored to your industry.
Pillars and seasonalityContent pillars, campaign calendar and KPIs in one place.
Client viewYou see the same plan we do, not an old version.