story
Vertical, fast, personal video that does not look like an ad.
A person talks, a hand shows, a product works. The first two seconds decide.
Marketing
Facebook and Instagram ads management
Meta does not learn from targeting, it learns from what it sees about conversions: creative testing, Reels, Conversions API.
Meta learns from what it sees about conversions
Meta
Creative and tracking
+14%impressions
+12%average price
The two factors that matterCreative: what the viewer sees
Tracking: what the system sees
today targeting is mostly done by the system, learning from who converted
Impressions cost more, so creative and tracking matter moreMeta Q2 2026 report: impressions +14%, average price +12% year over year.
What makes a Meta campaign work?
Two things: the creative and the tracking. Today the system does most of the targeting, learning from who converted. If it cannot see this accurately, it shows the ad to the wrong people.
Meanwhile the platform keeps gaining weight: according to Meta's Q2 2026 report, the number of ad impressions grew by 14 percent and the average price per ad by 12 percent in one year. With more expensive impressions, it matters even more that the creative and the tracking are right.
Conversions API
Pixel and server in tandem
Pixelbrowser, event_id: 8123
Conversions APIserver, event_id: 8123
Metacounts as one
Event qualitychecked monthly
Meta sees the conversion even if the browser does not send itSame event_id, so no double counting. The ID in the example is fictional.
Conversions API alongside the pixel
Alongside the pixel we also send a server-side event through the Conversions API with the same event_id, so Meta counts the two as one. We check the event match quality score monthly.
This way Meta sees the conversion even when the browser does not send it, and optimises for genuine prospects.
Creative: the biggest factor
In the same account, a story creative brought clicks at 17 forints and a brand film at 724 forints. The difference was the image. That is why several creatives run in parallel: the better one stays, the weaker one is switched off.
product
The product up close, in use, in a situation the buyer sees themselves in.
From the catalogue and from video alike, so the system can choose.
testimonial
A client or customer in their own words, with written consent.
Proof is often stronger than any promise.
What we do in a Meta account
The account setup and the regular work.
| Area | What we do |
|---|---|
| Campaign structure | few, strong campaigns with enough data to learn from |
| Creative testing | several images and videos in parallel, the better one stays |
| Reels and stories | vertical video, cut to the safe zone |
| Conversions API | server-side event, same event_id |
| Remarketing | website visitors and video viewers |
| Report | monthly, with a 60-minute review call |
Account and tracking
Ownership
The account is yours
In your name
- ad account
- tracking account, pixel
- audiences
- trained campaign
We
- we get access
- we manage and optimise
- we report
- we invoice the management
Two separate itemsad spend: billed to you by the platform; management fee: billed by us
If you switch, everything stays with youCampaign, audience, data.
The account is yours
The ad account, the analytics account and the pixel are in your name, we receive access. If you switch agencies, the trained campaign, the audiences and the data stay with you.
The management fee and the ad spend are two separate items: the platform bills the spend directly to you, we only invoice the management.
Server-side tracking
The tracking chain
dataLayerthe code signals
GTMbrowser
sGTMdata.ceged.hu
GA4, AdsMeta CAPI, TikTok
First-party dataown subdomain, e.g. data.ceged.hu
Consent Mode v2consent applies on the server too
Conversion with valueads learn from purchases
Tested, documentedhandover report
Ads see real customers, not clicksGA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.
Server-side conversion tracking
Conversions are passed on by a server-side GTM running on your own subdomain: Meta Conversions API, Google Ads conversions and enhanced conversions, TikTok Events API, paired with the browser pixel using the same event_id so nothing is counted twice. Consent is handled according to Consent Mode v2.
Details on the server-side conversion tracking page.
Clients we manage ads for
How much does Facebook and Instagram ads management cost?
The management fee and the ad spend are separate: Meta bills the spend directly to you. The boxes below show what the management packages include.
Meta ads management
- Facebook and Instagram campaign management
- Marketing strategy
- Ad copywriting
230,000 Ft + VAT / month
- Facebook and Instagram campaign management
- Marketing strategy
- Ad copywriting
- Ad creation and management
- Ad optimisation
- Conversion tracking setup
- Remarketing strategy
- Website analytics
- Monthly performance report
- 60-minute meeting per month
- Extra discounts on a 24-month agreement
All-In ad management
- Facebook, Instagram, Google Ads, TikTok
- Marketing strategy
- Competitor analysis and market research
450,000 Ft + VAT / month
- Facebook, Instagram, Google Ads, TikTok
- Marketing strategy
- Competitor analysis and market research
- Ad copywriting
- Ad creation and management
- Ad optimisation
- Conversion tracking setup
- Remarketing strategy
- Website analytics
- Monthly performance report
- 60-minute meeting per month
- Extra discounts on a 24-month agreement
Oloren Hub
See every ad before launch, in every format
We prepare ad creatives and copy in Oloren Hub. You see them in feed, story and Reels, in every aspect ratio, and only what you approve goes live.
- Every aspect ratio checked4:5, 1:1, 9:16 and 1.91:1, at a glance.
- Several copy variantsPrimary text, headline and CTA variants ready for testing.
- Approval before launchYou approve the final preview, not a draft.
Oloren Hub
Feedback with one click, right on the image
Click the image to mark what you would change, and the note stays next to that spot. The conversation, new versions and publishing status all sit next to the post, so nothing gets lost in an email chain.
- Pins on the imageNumbered pins, each with its own note, closed once fixed.
- Chat next to the postQuestions, answers and mentions of team members, with notifications.
- Versions and publishingEvery new version is kept, and you see when and where the post went live.
Request a quote for Meta ads management
Tell us what you advertise, what counts as a conversion and whether you already have creatives, and we will get back to you with a quote. Work starts once we have an agreement.
Tools we built ourselves
We built this software and use it every day ourselves.
Built by OlorenCookie consent with Google Consent Mode v2: the banner asks for consent per service, passes the decision to Google, Meta, Microsoft, TikTok and Amazon, and logs every decision.
- Google Consent Mode v2, Tag Manager template
- WordPress and WooCommerce plugin, Shopify, Wix, or one line of code
- Scanner and automatic blocking until consent
- 218 ready-made service descriptions in Hungarian, English and German
- Consent log, statistics, versions
- Free plan, paid plans free for 14 days
Free checkerFree Google Consent Mode v2 checker: in 30 seconds it shows whether your website tells Google about your visitors’ consent.
- Shows whether a consent signal reaches Google
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Free checkerFree cookie checker: in 30 seconds it shows which cookies land on a visitor’s device before they consent.
- Cookies set before consent
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
Request a call back
Tell us how we can help and we will get back to you within one working day.