Marketing

Google Ads management

Anyone searching on Google has already decided, just not for you yet. Search, Performance Max, YouTube and remarketing, starting with tracking.

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Anyone searching on Google has already decided

Google Ads

Starting with tracking

Trackingconversions first

Keyword researchwhat the buyer types

Campaign structurefew, strong campaigns

Copy and biddingstrategy

Weekly optimizationmonthly report

Why we start with tracking

a campaign can only learn from what it sees of the conversion
with bad tracking even a good campaign optimizes the wrong way
so in every account the conversion is step one

From keyword to weekly optimizationThe account is in your name, we get access.

What does Google Ads management mean at Oloren?

Keyword research, campaign structure, ad copy, bidding strategy and weekly optimisation. But above all, tracking: a campaign can only learn from what it sees about conversions. If the tracking is wrong, even the best campaign optimises in the wrong direction.

That is why we start every account with tracking, and only then build the campaign.

Conversion tracking

Enhanced conversions and offline

Conversionform, purchase

GA4 or serverkey event

Enhanced conversionsencrypted matching

Google Adsbidding on real value

CRMwon customer

Offline conversionback to Google

The campaign sees the real conversionWhat does not close on the website, we feed back from the CRM.

Conversion tracking and enhanced conversions

We import conversions from GA4 key events or send them directly from the server. Enhanced conversions sharpen the tracking by matching hashed customer data, and we check this in every account.

Whatever does not close on the website, such as a quote given over the phone, we feed back from the CRM as an offline conversion.

Google Ads campaign types

Google Ads offers seven campaign types. The type is decided by the goal and the budget, not by fashion: few, strong campaigns with enough data to learn from.

search

Runs on the exact term your customer types in.

It is the fastest route to someone about to decide, which is why it is the foundation in almost every account.

performance max

One campaign across all Google surfaces, learning from conversion data.

It only works well when the tracking is accurate, because that is what it uses to decide who to show the ad to.

demand gen

Video and image ads on YouTube, in Discover, in Gmail and on the Display Network.

It creates demand among people who are not searching for you yet but fit your customer profile.

video

Video ads on YouTube, for awareness and consideration.

We plan the film and the campaign together, details on the YouTube ad page.

display

Image ads on the websites and apps of the Google Display Network.

Also good for remarketing: it shows the next step to people who have already visited you. The audience size also depends on the consent rate.

shopping

Product ads with image, price and store name, from the Merchant Center product data.

For a webshop this is the foundation, because the buyer already sees in the result what they will get.

app

A campaign optimised for app installs and in-app actions.

It runs simultaneously on Google Search, in the Play Store, on YouTube and on the Display Network.

Weekly and monthly work in the account

This is what happens in the account on a regular basis. The report arrives monthly, with a 60-minute review call.

Task	What we do	Frequency
Search terms	negative keywords, new keywords	weekly
Bids and spend	bidding strategy, budget allocation	weekly
Ad copy	new variants, replacing weak copy	monthly
Tracking	conversion diagnostics, enhanced conversions	monthly
Report	results, spend, next steps	monthly

Account, tracking, server

Ownership

The account is yours

In your name

ad account
tracking account, pixel
audiences
trained campaign

We

we get access
we manage and optimize
we report
we invoice the management

Two separate itemsad spend: the platform bills you; management fee: we bill you

If you switch, everything stays with youCampaign, audience, data.

The account is yours

The ad account, the analytics account and the pixel are in your name, we receive access. If you switch agencies, the trained campaign, the audiences and the data stay with you.

The management fee and the ad spend are two separate items: the platform bills the spend directly to you, we only invoice the management.

Server-side tracking

The tracking chain

dataLayerthe code signals

GTMbrowser

sGTMdata.ceged.hu

GA4, AdsMeta CAPI, TikTok

First-party dataown subdomain, e.g. data.ceged.hu

Consent Mode v2consent applies on the server too

Conversion with valueads learn from purchases

Tested, documentedhandover report

Ads see real customers, not clicksGA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.

Server-side conversion tracking

Conversions are passed on by a server-side GTM running on your own subdomain: Meta Conversions API, Google Ads conversions and enhanced conversions, TikTok Events API, paired with the browser pixel using the same event_id so nothing is counted twice. Consent is handled according to Consent Mode v2.

Details on the server-side conversion tracking page.

Results, without names

+79% conversions

Aesthetic clinic, Germany. CPA fell from 27.5 euros to 24.7 euros.

17 Ft per click

Story creative at a restaurant chain. In the same account, a click on the brand film cost 724 Ft.

0.96 Ft per interaction

Private healthcare network, 97.8 thousand reach.

4 new markets

B2B wholesale, click-through rate of the German ads between 9 and 14 percent.

Clients we manage ads for

Online contentTikTokMarketing

Orthel Dental

For Orthel Dental, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic…

My-Med

For My-Med, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic approa…

Google Ads management

Marketing strategy
Ad copywriting
Ad creation and management

230,000 Ft + VAT / month

All-In ad management

Facebook, Instagram, Google Ads, TikTok
Marketing strategy
Competitor analysis and market research

450,000 Ft + VAT / month

Oloren Hub

The strategy is tracked quarter by quarter

When a quarter is active, planned posts become tasks and the system shows live how many have been delivered. You see what is published, what is scheduled and what still waits for approval.

Planning, active, closedEvery quarter has its own status.
Live delivery rateAs a percentage and a count, yearly and per quarter.

Quarterly strategy tracking in Oloren Hub

FAQ: Google Ads management

How much does a Google ad cost?

You pay per click or per impression, and the price is set by bidding and competition. The management fee is separate.

Whose name is the ad account in?

Yours. We receive access, so the data and the trained campaign stay with you.

How long until results show?

The first weeks are for learning: this is when the system collects enough conversions. That is why we start with tracking.

What are enhanced conversions?

Hashed matching of customer data that sharpens conversion tracking. We check it in every account.

What is a Google Partner?

A status verified by Google that a company earns based on managed spend, campaign performance and certifications.

Request a quote for Google Ads management

Tell us what you advertise, what counts as a conversion for you and whether you already have an account, and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote

Tools we built ourselves

We built this software and use it every day ourselves.

Oloren

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Tell us how we can help and we will get back to you within one working day.

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Google Ads management

Anyone searching on Google has already decided

What does Google Ads management mean at Oloren?

Conversion tracking and enhanced conversions