job title
By job function and title: you reach the person who decides or recommends.
No guessing who might be interested, the profile tells you.
LinkedIn is an expensive click, worth it when it brings a decision-maker: B2B targeting, lead gen forms, recruitment.
When it pays off
When one customer is worth many times a click, and you need to target by job title, industry or company size. No other platform can do this as precisely.
The platform is still growing in 2026: according to Microsoft's quarterly report for the quarter ending 30 June 2026, LinkedIn revenue rose 12 percent year on year.
With LinkedIn ads
For recruitment this is the most precise channel: you reach candidates where their professional profile lives. The job ad is paired with a film and an employee interview, in 4:5, with captions.
Details on the employer branding video page.
No other platform can do this as precisely. The prospect submits the lead gen form inside LinkedIn, pre-filled with their profile data, the data goes straight into the CRM, and we send the qualified leads back to LinkedIn.
By job function and title: you reach the person who decides or recommends.
No guessing who might be interested, the profile tells you.
By level, from entry level to owner.
So the decision-maker and the daily user can get a different message.
By the skills listed on the profile.
For professional audiences this is often more precise than job title, because it shows what someone actually knows.
We narrow by industry so the ad runs in your market.
The copy speaks the language of that industry too.
By headcount, from small business to enterprise.
The offer and the tone are different for a ten-person company and a thousand-person one.
Specific companies, even from an uploaded company list.
For key accounts, the same decision-makers see the message across several channels.
LinkedIn targeting is built on the professional profile.
| Targeting | Example |
|---|---|
| Job title, position | managing director, head of procurement, head of HR |
| Industry | manufacturing, healthcare, logistics |
| Company size | 11 to 50 employees, 51 to 200 employees |
| Company name | list of selected target companies |
| Location | country, region, city |
Format and safe area
4:5For the feed we recommend 4:5 video with captions; in ads, 9:16, 1:1 and 16:9 can run too. A document ad is a downloadable guide or case study that gives real value to the B2B decision-maker.
We produce the creative in one plan with LinkedIn content production: LinkedIn content production.
The account is yours
The ad account, the analytics account and the pixel are in your name, we get access. If you switch agencies, the trained campaign, the audiences and the data stay with you.
The management fee and the ad spend are two separate items: the platform bills the spend directly to you, we only bill the management.
The management fee and the media spend are separate. LinkedIn clicks cost more, so precise targeting and creative matter especially here. The boxes below show what the management and content packages include.
Oloren Hub
We prepare ad creatives and copy in Oloren Hub. You see them in feed, story and Reels, in every aspect ratio, and only what you approve goes live.

Tell us who you want to reach (job title, industry, company size) and what the goal is, and we will get back to you with a quote. Work starts once we have an agreement.
We built this software and use it every day ourselves.
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Our own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
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