Marketing

LinkedIn ad management and recruitment

LinkedIn is an expensive click, worth it when it brings a decision-maker: B2B targeting, lead gen forms, recruitment.

An expensive click, but worth it when it brings a decision-maker

LinkedIn

When it pays off

Cost of one click
expensive
Value of one B2B client
many times more
LinkedIn revenue: +12% year over yearMicrosoft, quarter ended 30 June 2026
It pays off when it brings decision-makersNo other platform targets this precisely by job title, industry and company size. Bars are illustrative.

When is advertising on LinkedIn worth it?

When one customer is worth many times a click, and you need to target by job title, industry or company size. No other platform can do this as precisely.

The platform is still growing in 2026: according to Microsoft's quarterly report for the quarter ending 30 June 2026, LinkedIn revenue rose 12 percent year on year.

Recruiting

With LinkedIn ads

Job adLinkedIn
Recruiting video4:5, with captions
Employee interviewshort video
Applicationtracked
Job titleprofessional targeting by role
Locationcountry, region, city
Companyby industry and size
Reach candidates where their professional profile livesVideo and employee interview alongside the job ad.

Recruitment with LinkedIn ads

For recruitment this is the most precise channel: you reach candidates where their professional profile lives. The job ad is paired with a film and an employee interview, in 4:5, with captions.

Details on the employer branding video page.

B2B targeting on LinkedIn

No other platform can do this as precisely. The prospect submits the lead gen form inside LinkedIn, pre-filled with their profile data, the data goes straight into the CRM, and we send the qualified leads back to LinkedIn.

job title

By job function and title: you reach the person who decides or recommends.

No guessing who might be interested, the profile tells you.

seniority

By level, from entry level to owner.

So the decision-maker and the daily user can get a different message.

skills

By the skills listed on the profile.

For professional audiences this is often more precise than job title, because it shows what someone actually knows.

industry

We narrow by industry so the ad runs in your market.

The copy speaks the language of that industry too.

company size

By headcount, from small business to enterprise.

The offer and the tone are different for a ten-person company and a thousand-person one.

company name

Specific companies, even from an uploaded company list.

For key accounts, the same decision-makers see the message across several channels.

Targeting options

LinkedIn targeting is built on the professional profile.

TargetingExample
Job title, positionmanaging director, head of procurement, head of HR
Industrymanufacturing, healthcare, logistics
Company size11 to 50 employees, 51 to 200 employees
Company namelist of selected target companies
Locationcountry, region, city

Creative and account

LinkedIn video

Format and safe area

4:5
4:5, 1080 × 1350 px
CCapprox. 170 px: player
Bottom barapprox. 170 px
play button, timeline, sound, full screen
Top cornersmall strip
captions on/off toggle
In ads9:16, 4:5, 1:1, 16:9
3 s to 30 min, max. 500 MB MP4
Captionsfor every sentence
in the feed the video starts muted
4:5 for the feed, because it takes up the most spaceThere is no official safe zone; the player covers the bottom bar, so we put no text there.

Video and document ads

For the feed we recommend 4:5 video with captions; in ads, 9:16, 1:1 and 16:9 can run too. A document ad is a downloadable guide or case study that gives real value to the B2B decision-maker.

We produce the creative in one plan with LinkedIn content production: LinkedIn content production.

Ownership

The account is yours

In your name
  • ad account
  • tracking account, pixel
  • audiences
  • trained campaign
We
  • we get access
  • we manage and optimise
  • we report
  • we invoice the management
Two separate itemsad spend: billed to you by the platform; management fee: billed by us
If you switch, everything stays with youCampaign, audience, data.

The account is yours

The ad account, the analytics account and the pixel are in your name, we get access. If you switch agencies, the trained campaign, the audiences and the data stay with you.

The management fee and the ad spend are two separate items: the platform bills the spend directly to you, we only bill the management.

How much does LinkedIn ad management cost?

The management fee and the media spend are separate. LinkedIn clicks cost more, so precise targeting and creative matter especially here. The boxes below show what the management and content packages include.

LinkedIn ads management

  • B2B targeting by job title, industry and company size
  • Lead gen form
  • Video and document ads
Custom pricing

LinkedIn content

  • Professional content ideas and communication directions
  • Monthly LinkedIn content plan
  • 4 business and professional post texts
200,000 Ft + VAT / month

Oloren Hub

See every ad before launch, in every format

We prepare ad creatives and copy in Oloren Hub. You see them in feed, story and Reels, in every aspect ratio, and only what you approve goes live.

  • Every aspect ratio checked4:5, 1:1, 9:16 and 1.91:1, at a glance.
  • Several copy variantsPrimary text, headline and CTA variants ready for testing.
  • Approval before launchYou approve the final preview, not a draft.
Ad previews in Oloren Hub

FAQ: LinkedIn ads

When is advertising on LinkedIn worth it?

When one customer is worth many times a click, and you need to target by job title.

Does recruitment with LinkedIn ads work?

Yes, especially when the ad is paired with a film or an employee interview.

What is a lead gen form?

A form completed inside LinkedIn, pre-filled with the user's profile data, so fewer people drop off.

What format should the video run in?

In the feed, 4:5 with captions; in ads, 9:16, 1:1 and 16:9 can run too.

Whose name is the ad account in?

Yours, we get access.

Request a quote for LinkedIn ads

Tell us who you want to reach (job title, industry, company size) and what the goal is, and we will get back to you with a quote. Work starts once we have an agreement.

Clients we have done this for

Tools we built ourselves

We built this software and use it every day ourselves.

Oloren

Request a call back

Tell us how we can help and we will get back to you within one working day.

Get a quote →Packages and prices