answer
A one-sentence answer at the top of the page, with a number or a concrete fact.
AI search looks for page passages that match the sub-questions. If the answer is in the first sentence, it can quote it.
Search engine optimisation
GEO optimisation: visibility in ChatGPT, Google AI Mode and the other AI search engines
AI does not give a link, it gives a name: quotable content for ChatGPT, Google AI Mode, Gemini, Perplexity and the other AI platforms.
AI does not give a link, it gives a name
GEO
AI gives a name, not a link
ChatGPTAI OverviewsAI ModeGeminiPerplexityCopilotClaudeGrokMeta AIDeepSeek
What GEO does
- your company is named for the question your customer asks
- your page is the source that gets cited
- with indexed, quotable, distinctive content, no tricks
Not just ChatGPT and GeminiOn every AI platform where your customers ask.
What is GEO?
Generative Engine Optimization: the work that makes AI platforms name your company as the answer when someone asks about your service. Not only in ChatGPT and Gemini: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, Meta AI and DeepSeek.
There is no special trick to it. You need indexed, quotable content with a unique point of view that answers a question in one sentence and then goes into detail.
AI search
How it works
Questionin the customer's words
sub-question 1
sub-question 2
sub-question 3
sub-question 4
AI answerfrom page passages
Query fan-out: the answer is built from sub-searchesGoogle documentation; ChatGPT searches the web for 34.5% of questions (Semrush, April 2026).
How does AI search work?
According to Google's documentation, AI Overviews and AI Mode split the question into several sub-queries (query fan-out) and assemble the answer from the page passages found for them. According to Semrush's April 2026 analysis, ChatGPT searches the web for 34.5 percent of queries.
This is why a page does not compete for one main keyword but for sub-questions: every H2 and H3 needs its own short answer.
What makes AI quote you?
Five things that make an AI platform choose your page as a source.
own data
Measurements, cases, experience that cannot be found elsewhere.
AI does not repeat what appears the same way in a hundred places. It quotes what only you have.
structure
H1 is the question, H2 the sub-questions, a table for the numbers.
A clean structure makes the answer easy to pick out.
FAQ
Questions and answers in the customer's own words, one or two sentences each.
People search AI platforms with questions too, so these sections are easy to quote.
mentions
If other websites, videos and forums talk about you, AI trusts you more too.
According to the Ahrefs brand study, AI mentions correlate most strongly with mentions of the brand name on the web and on YouTube.
AI platforms and their sources
Which platform works from which source. The details change, so we measure regularly.
| Platform | Source | What we measure |
|---|---|---|
| Google AI Overviews, AI Mode | Google index, with sub-queries | visibility, citation |
| ChatGPT | own search and partner indexes | mention, citation |
| Gemini | Google index | mention |
| Perplexity | own index, numbered sources | citation |
| Microsoft Copilot | Bing index | citation |
| Claude, Grok, Meta AI, DeepSeek | own or partner search | mention |
Measurement
Measurement
Who gets named
| Question | ChatGPT | AI Mode | Perplexity | Copilot |
|---|---|---|---|---|
| Who does server-side tracking? | ||||
| How much does an image film cost? | ||||
| Best TikTok agency Budapest | ||||
| What is GEO? |
A question list and regular measurementAhrefs AI visibility: mentions, citations, share of voice. The marks are illustrative.
How do we measure GEO?
We compile a list of the questions your customers ask and regularly check who the AI platforms name and cite for them. With Ahrefs AI visibility metrics we also benchmark against competitors: mentions, citations, AI share of voice.
Alongside this, Search Console shows your Google appearances.
Technical
llms.txt and the rest
llms.txtnot used by Google Search
not neededGoogle-Extendedonly affects Gemini training, not AI Overviews
not enoughIndexabilityGooglebot can reach and understand the page
neededStructured dataorganisation, service, FAQ
neededFresh datevisible on updated pages
neededWhat matters, and what doesn'tSource: Google Search Central documentation.
Do you need llms.txt?
Google Search does not use it, and it has no effect on visibility. The Google-Extended setting does not remove your site from AI Overviews and AI Mode either; it only affects Gemini training and grounding.
What is worth keeping in order: indexability, structured data, consistent company details everywhere, a fresh date on updated pages.
How much does GEO optimisation cost?
It depends on the number of questions and pages, as monthly work. After an assessment we give you an exact quote.
GEO assessment
- Question list in your customers' own words
- Baseline measurement on AI platforms
- Competitor comparison
Custom pricing
- Question list in your customers' own words
- Baseline measurement on AI platforms
- Competitor comparison
- Content recommendations page by page
- One-off, custom quote
Monthly GEO
- Writing and rewriting citable content
- Structured data and FAQ
- Earning mentions in your field
Custom pricing
- Writing and rewriting citable content
- Structured data and FAQ
- Earning mentions in your field
- Monthly AI visibility tracking
- Search Console report
- Custom quote after assessment
Request a quote for GEO optimisation
Tell us which questions you want AI to name you for, and we will get back to you with a quote. Work starts once we have an agreement.
Tools we built ourselves
We built this software and use it every day ourselves.
Built by OlorenCookie consent with Google Consent Mode v2: the banner asks for consent per service, passes the decision to Google, Meta, Microsoft, TikTok and Amazon, and logs every decision.
- Google Consent Mode v2, Tag Manager template
- WordPress and WooCommerce plugin, Shopify, Wix, or one line of code
- Scanner and automatic blocking until consent
- 218 ready-made service descriptions in Hungarian, English and German
- Consent log, statistics, versions
- Free plan, paid plans free for 14 days
Free checkerFree Google Consent Mode v2 checker: in 30 seconds it shows whether your website tells Google about your visitors’ consent.
- Shows whether a consent signal reaches Google
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Free checkerFree cookie checker: in 30 seconds it shows which cookies land on a visitor’s device before they consent.
- Cookies set before consent
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
Request a call back
Tell us how we can help and we will get back to you within one working day.