Brand building

Logo design

A good logo works at 16 pixels and at 6 metres: research, sketch directions, variants, shown in application.

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A good logo works at 16 pixels and at 6 metres

Logos we designed

Each one stands for a brand, click for the full story.

Szimaderm

Nürnberg Einz Radiologie

HCC

Medusa Shisha Bar

Hausarztpraxis Offenhausen

Oloren

Logo

From 16 pixels to 6 metres

16 px32 px64 px128 px256 px

In black and white too

Recognisable on a browser tab and on the side of a busThe logo starts from strategy, not from an idea.

What makes a good logo?

It is recognisable small, on a browser tab, and large, on the side of a bus. It works in black and white, and it does not follow a trend that will be outdated in two years.

The logo is the smallest element of the brand, and the one seen most often. That is why it starts from strategy, not from an idea.

The logo in practice

We always show the logo in application: on a business card, on the website, as a social media profile picture, on a vehicle, on packaging. This way it becomes clear during design where it does not work, not at the printer.

On request, a complete visual identity is created alongside the logo: colours, typefaces, graphic elements, brand guidelines.

How a logo is made

Five steps, starting from strategy, not from an idea.

research

Market, competitors, the brand's values.

What the others say, and where there is an empty space the logo can occupy.

sketches

Several directions, each with a rationale.

We do not decide on taste, but on which one says exactly what the brand wants to say.

refinement

Developing the chosen direction in two rounds: proportions, type, colour.

Meanwhile we check it in application: on a browser tab, on a business card, on a vehicle.

variants

Colour and black and white, icon, horizontal and vertical layouts.

Every size and background gets a variant that stays legible.

handover

In vector and pixel files, for print and web.

Plus usage rules, so the logo appears the same way everywhere.

What files you get

The logo files we hand over. Every variant in colour, black and white and inverted versions.

File	Format	Use
Vector	SVG, PDF, AI	print, signage, large sizes
Pixel	PNG, JPG	web, presentations, social media
Icon	SVG, PNG	favicon, profile picture, app icon
Layouts	horizontal, vertical	header, business card, signage
Usage rules	PDF	clear space, minimum size, colours

Identity and rights

From logo to visual identity

The logo is the beginning: the colours, typefaces, graphic elements, photo style and the look of the website all come from the same system. The brand guidelines define how your team and the printer use it.

Details on the brand strategy page.

Rights

Who owns the logo

Usage rightsyours, as per the contract

Final filesvector and pixel

Open source fileshanded over

Trademarkprepared for registration

The logo is yoursWith all files and the rights.

Who owns the logo?

You do, together with the usage rights, as set out in the contract. We hand over the final files and the open source files as well.

If you would like to register it as a trademark, we prepare the files and the description for that too.

Brands we designed identities for

How much does a logo cost?

The number of sketches, the variants and whether brand guidelines are needed alongside it. After an assessment we give you an exact quote.

Logo design

Research
Several draft directions with rationale
Two rounds of refinement

Custom pricing

Logo and visual identity

Everything in logo design
Colours and typefaces
Graphic elements

Custom pricing

Oloren Hub

Feedback with one click, right on the image

Click the image to mark what you would change, and the note stays next to that spot. The conversation, new versions and publishing status all sit next to the post, so nothing gets lost in an email chain.

Pins on the imageNumbered pins, each with its own note, closed once fixed.
Chat next to the postQuestions, answers and mentions of team members, with notifications.
Versions and publishingEvery new version is kept, and you see when and where the post went live.

Feedback pins and conversation in Oloren Hub

Frequently asked questions: logo design

How long does it take to create a logo?

A few weeks, with two refinement rounds; the exact deadline is set in the quote.

What files do I get?

Vector (SVG, PDF, AI) and pixel (PNG, JPG) versions, in colour, black and white and icon variants.

Who owns the logo?

You do, together with the usage rights.

How many sketches do I get?

Several directions, each with a rationale; the number is set in the quote.

Do I need brand guidelines with it?

If several people use the logo on several surfaces, yes: it defines the colours, the typefaces and the rules.

Request a quote for logo design

Tell us what the company is, who it serves and where the logo will appear, and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote