Copywriting

Website copy

Visitors do not read, they scan: copy built on the buyer's six questions, from interviews, in your brand's voice.

Visitors do not read, they scan

What makes website copy good?

Within three seconds, the visitor knows: they are in the right place, what they get, and what the next step is. The rest of the copy is for those who still have questions.

That is why the headlines tell the story on their own, the paragraphs are short, and the button says what happens after the click.

Structure

The buyer's six questions

1.who it helps

2.what they get

3.how it is made

4.what it costs

5.proof

6.next step

Every service page in this orderIn H2 and H3 structure; prices in boxes, not in the copy.

The buyer's six questions

Every service page answers in this order: who it helps, what you get, how it is made, what it costs, what the proof is, what the next step is. Structured in H2 and H3, so Google and AI platforms understand it too.

Prices and packages are shown in boxes, not in the body text.

How your website copy is written

One conversation with your expert is worth more than any questionnaire.

interview

We talk to your expert: what they do, for whom, and what makes them different.

Your sentences, examples and numbers go into the copy, edited, not invented on your behalf.

outline

The buyer's six questions for each page, structured in H2 and H3.

You approve the outline before the copy is written.

copy

Short paragraphs and headlines that tell the story on their own.

The button says what happens after the click.

approval

Every text goes live only after approval.

If your service changes, we update the copy so the website says what is true.

What we write for a website

The most common copy elements.

Element	Its job
Hero copy	one sentence that stops you, and one that explains
Service page	the buyer's six questions, structured in H2 and H3
CTA	a button label that says what happens
Title and meta	what appears in Google
FAQ	short question, short answer

Languages and tone of voice

Languages

Hungarian, English, German

Hungarian

Hungarian search terms
Hungarian buyers' questions

English

English-market keywords
different habits

German

German-market keywords
different questions

No translation: we write separately for each market

German buyers search differently and ask differentlySo the copy is different too.

In English and German too

We do not translate, we write for the keywords and habits of each market. A German buyer searches for different things and asks differently than a Hungarian one, so the copy is different too.

Details on the SEO copy page.

Message

Messaging and tone of voice

Core message

Proof point 1

Proof point 2

Proof point 3

Tone of voicehow the brand speaks and how it does not, with examples

One core message, three proof pointsTogether with management, in a workshop.

In your brand's voice

The tone of voice comes from the brand strategy: how the company speaks, and how it does not. If it is not yet defined, we create a short tone-of-voice guide with examples at the start of the copywriting.

Details on the brand strategy page.

Who we write copy for

How much does website copy cost?

It depends on the number of pages and the depth of research.

Website copy

Interview with the expert
Page structure and H1, H2, H3
Hero, service pages, CTA

Custom pricing

Multilingual website copy

Everything in website copy
English or German version
Market-specific keyword research

Custom pricing

Oloren Hub

Feedback with one click, right on the image

Click the image to mark what you would change, and the note stays next to that spot. The conversation, new versions and publishing status all sit next to the post, so nothing gets lost in an email chain.

Pins on the imageNumbered pins, each with its own note, closed once fixed.
Chat next to the postQuestions, answers and mentions of team members, with notifications.
Versions and publishingEvery new version is kept, and you see when and where the post went live.