LinkedIn content for companies and executives

Company page and executive profile in one plan: expert posts from interviews, graphics and subtitled video, on a weekly rhythm, for B2B decision makers.

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Company page and personal profile, in one plan

Company page and profile

Two channels, one plan

Company pagethe official voice

product, project, team
news, case studies
recruiting, employer branding

CEO profilethe personal voice

experience, lessons, opinions
typically reaches more people
written from interviews, in their own voice

One plan, two voicesthe month's topics for both channels

Best when both are active, in one planLinkedIn revenue: +12% year over year (Microsoft, quarter ended 30 June 2026).

Company page or personal profile?

The company page is the official voice: products, projects, team, news, case studies. The executive's profile is the personal voice, and it typically reaches more people than the company page. The best setup is to run both, in one plan: the month's topics are covered on both surfaces, in a different voice and a different form.

The platform keeps growing in 2026: according to Microsoft's quarterly report for the period ending 30 June 2026, LinkedIn revenue rose 12 percent year on year. This is where B2B decision makers can be reached most precisely today, which is why LinkedIn is a standalone pillar of corporate content, not a copy of the Facebook post.

LinkedIn video: format and safe area

The executive does not write a post every week, but in a 45-minute monthly call they tell us what they think. That is where the month's four texts come from: a statement, an experience, a lesson, a question, edited from their own sentences, not invented on their behalf. After approval we publish on a weekly rhythm, because one post a week, consistently, is worth more than four at once each month.

The visual is a graphic, a photo or a document post in the company's branding; the short, subtitled video gets the most time in the feed.

For the LinkedIn feed we recommend 4:5 video at 1080 × 1350 pixels, because it takes up the most space in the feed. The player controls appear at the bottom, so we keep subtitles out of the lower approx. 170 pixels; the caption toggle sits in the top right corner.

In ads, 9:16, 4:5, 1:1 and 16:9 can all run, from 3 seconds to 30 minutes, as an MP4 of up to 500 MB. Every sentence needs a subtitle, because video in the feed starts without sound.

The month's four posts

From one 45-minute monthly conversation, edited from the executive's own sentences, not invented on their behalf.

statement

An opinion about the industry that the executive stands behind. Not a cliché, but the point where they think differently from the market.

This post opens the month, and it brings the most comments.

experience

A case, a project, a mistake and the lesson drawn from it, in concrete terms.

The LinkedIn reader reads a story to the end, not a list.

lesson

A practical tip the reader can use tomorrow. Short, in bullet points, also as a document post.

This is the one most people save and share.

question

At the end of the month, a question to followers that also sets the topics for the next month.

The answers show what the customer cares about, and the next plan is built from that.

The safe area of LinkedIn video

Zone	Size	What covers it
Bottom	approx. 170 px	play button, timeline, sound, full screen
Top corner	small strip	caption on and off toggle

Package, recruiting, price

Recruiting

Employer branding on LinkedIn

Job adthe candidate sets off

Checks the companyLinkedIn company page

Team, behind the scenesfootage from the workday

Leadership postwho is behind the company

Appliesor scrolls on

Employer branding on LinkedInCandidates check where they would work before applying. Introducing the team and a personal post from the leader say more than a job ad.

If recruiting is the goal, a dedicated film and ads are produced tooEmployer branding video and LinkedIn ads from the same plan.

Recruiting and employer branding on LinkedIn

Candidates check where they would be working before they apply: from the job ad they go to the company page, where they look at the team introductions, the footage from the workplace and the executive's personal posts. That says more than a job ad.

If recruiting is the goal, we also produce a dedicated film and ads for it, from the same plan: employer branding video and LinkedIn ads.

Package and price

What makes up the proposal

Number of posts4 per month in the base package, custom above that
Share of videoshort, captioned 4:5 videos among the posts
Company page and personal profilewe write for one or two channels
Recruitingemployer branding film, ads

Base package, custom package, All-In or project: after proposal and agreement

The proposal is built from theseIn All-In content production, LinkedIn runs in one plan alongside TikTok and Instagram.

Custom package, All-In, project

The quote is built from the number of posts, the share of video, the number of surfaces (company page, personal profile or both) and the recruiting elements. For a campaign, a product launch or building up an executive profile we also work on a project basis, with a fixed number of pieces and a fixed deadline.

Every format starts with a quote, and after the agreement we begin with the first interview. The package system and the terms of longer contracts can be found on the content production page.

How much does LinkedIn content cost?

LinkedIn content is available as a monthly package with a 12, 24 or 36-month contract, or on a project basis. You will find the content and price of the packages in the boxes below. The price of a custom package or a project-based engagement depends on the number of posts, the share of video and whether we write for the company page or the personal profile as well; we provide a quote for that.

LinkedIn content

Professional content ideas and communication directions
Monthly LinkedIn content plan
4 business and professional post texts

200,000 Ft + VAT / month

All-In content

TikTok, Instagram, Facebook and LinkedIn content planning
Comprehensive monthly content strategy
Text and visual content tailored to each platform

from 450,000 Ft + VAT / month

Oloren Hub

A marketing strategy that is not a forgotten PDF

The annual strategy lives in Oloren Hub: fifteen sections from the situation analysis through goals, audiences and channel strategy to the quarterly schedule. You see it too, and it exports to Excel or a PDF presentation with one click.

Sector templatesA proven structure tailored to your industry.
Pillars and seasonalityContent pillars, campaign calendar and KPIs in one place.
Client viewYou see the same plan we do, not an old version.

Oloren Hub

The strategy is tracked quarter by quarter

When a quarter is active, planned posts become tasks and the system shows live how many have been delivered. You see what is published, what is scheduled and what still waits for approval.

Planning, active, closedEvery quarter has its own status.
Live delivery rateAs a percentage and a count, yearly and per quarter.

Quarterly strategy tracking in Oloren Hub

Equipment and data security, raw footage and backup

Every shot is recorded to two memory cards at once, and on the day of the shoot it exists in three copies, two of them in separate buildings. Fire, water or any other damage cannot take the footage.

We work with our own equipment: Sony FX3 and A7 IV cameras, Zeiss lenses, broadcast grade sound and light. Editing and grading happen in our own studio on 10 and 12 bit monitors calibrated every year.

Three copies, two buildingsMaster workstation, our own NAS backing up with hashes over encrypted VPN, and a mirrored second master at another site.
Secure handoverFinished work arrives through an independent business cloud, which is one more backup.
Raw footage on requestStored as agreed, included in the price with an annual contract. Raw footage is handed over on request.

FAQ: LinkedIn content

How often should a company post on LinkedIn?

Once a week, consistently. That is worth more than four posts at once each month.

Should the executive post as well?

Yes, the personal profile typically reaches more people than the company page. We write the text from an interview, in their voice.

What aspect ratio should I use for LinkedIn video?

4:5 for the feed, at 1080 × 1350 pixels, with subtitles. In ads, 9:16, 1:1 and 16:9 also work, from 3 seconds to 30 minutes.

Is there a LinkedIn safe zone?

Not an official one. The lower approx. 170 pixels are covered by the player, so we do not place text there.

What does the LinkedIn basic package include?

4 posts, 4 graphics and 45 minutes of consultation per month, with a 12, 24 or 36-month contract; you will find the price in the package box below. More posts, video or two surfaces in a custom package.

Can LinkedIn content be ordered on a project basis?

Yes. For a campaign, a product launch or building up an executive profile we work with a fixed number of pieces and a fixed deadline, after a quote and agreement.

Request a quote for LinkedIn content

Tell us who speaks for the company and who you want to reach, and we will get back to you with a quote. After the agreement, the first interview begins.

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Clients we have done this for

Tools we built ourselves

We built this software and use it every day ourselves.

Oloren

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Tell us how we can help and we will get back to you within one working day.

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LinkedIn content for companies and executives