product
The product in use, up close, in a situation the customer sees themselves in. The first two seconds make clear what it is.
This is also where the ad cut comes from.
Instagram and Facebook
Instagram and Facebook Reels production
Vertical video that tells what it is about in the first two seconds: with a monthly plan, a shooting day, an ad cut, in the voice of your communication.
Reels that stop the scroll
Format
9:16
9:16, on a phone, while scrolling
2 mpDecides whether the viewer stays
- Portrait video, with captions, clear even without sound.
- Up to 3 minutes on Instagram, on Facebook every video is a Reel.
9:16The first two seconds decide.
@mintabrandMore
Organic and ads
One shoot, many jobs
One shootraw material for months
Reels30 to 90 s, organic
Ad cut15 to 30 s, with CTA
Story15 s, same grid
Every longer video also gets a short ad cutWe export per platform, without watermarks: caption placement and music differ.
Safe zone
9:16
Where text and logos can go
9:16safe zone
14%safe zone35%
Top bar14%, approx. 270 px
Reels label, camera iconBottom bar35%, approx. 670 px
account, Follow, caption, music, CTARight bar6%, approx. 65 px
like, comment, send, menuLeft bar6%, approx. 65 px
screen edge1080 × 1920 px: the free area is roughly the central 950 × 980 px
What is Reels, and why is it the main format?
Reels is a vertical, 9:16 short video format on Instagram and Facebook. Since June 2025, Facebook shows every uploaded video as a Reel, and an Instagram Reel can be up to 3 minutes long. Today a business video first meets the customer on a phone screen, mid-scroll: if the first two seconds do not make clear what it is about, the viewer is already on the next one.
The audience is there: according to Meta's report for the second quarter of 2026, 3.6 billion people use one of Meta's apps every day, time spent on Instagram grew by a double-digit percentage in a year, and watch time on Facebook videos grew by 9 percent globally. That is why Reels is not an add-on for us but the backbone of monthly content production: captioned, understandable without sound, in the voice of your communication.
Reels organically and in ads
Organically, Reels reach your followers and people like them. In ads, videos of up to 90 seconds can run, and in practice a cut between 15 and 30 seconds works best. That is why we also make a short ad cut from every longer video and export to the Story grid as well: one shoot, three jobs.
On the advertising side, space is getting more expensive: in the second quarter of 2026, Meta's ad impressions served grew by 14 percent and the average price per ad by 12 percent year on year. Your own organic Reels presence is therefore worth more and more, and advertising delivers the most when the creative has already proven itself organically. We describe ad management on the Facebook and Instagram ads page.
Reels safe zone: where can text and logo go?
On an Instagram and Facebook Reels video at 1080 × 1920 pixels, the safe zone is roughly the central 950 × 980 pixels. 14 percent at the top (about 270 pixels), 35 percent at the bottom (about 670 pixels) and 6 percent at the sides (about 65 pixels) stay free of text and logo.
We use the same grid for Stories ads, so one asset works in both places. The icon column on the right also reaches into the lower part of the zone, so we place captions to the left and centre, and the logo below the top band.
Four Reels types that take turns
These types rotate in a monthly plan so the profile does not repeat itself.
expert
Your expert answers a question customers ask most often. Short, captioned, composed for the safe zone.
This type builds trust, and it is the one people save most.
behind the scenes
How it is made, who makes it, what a day at your place looks like. No set needed, just good sound and good light.
This is where the viewer gets to know the people they will buy from.
customer
A customer or client in their own words, on location. Not a written script but a conversation, from which the best sentences remain.
We only film with written consent, and we agree the way of use in advance.
Reels we produced
Real client videos for Instagram and Facebook. Use the filter to pick a client.
The bands of the safe zone
| Band | Size | What covers it |
|---|---|---|
| Top | 14%, about 270 px | Reels label, camera icon |
| Bottom | 35%, about 670 px | account, Follow button, description, music, CTA bar in ads |
| Right | 6%, about 65 px | like, comment, share, menu, sound |
| Left | 6%, about 65 px | screen edge |
Packages, prices, contract
Monthly plan
Every topic upfront, with approval
1 monthYou see every topic in advance
plan.example.com · Content plan
HKWedThuPSatV2 Reels4 Post6 Story9 Post11 Reels13 Post16 Reels18 Story20 Post23 Reels25 Post27 Story
One sentence and one sketch per topic. Production starts after approval.
Custom package, All-In, project
The basic package is a starting point, not the only form. Those who want weekly Reels, several locations or several people on camera get a custom package; those who want TikTok and LinkedIn handled in one place are best served by All-In content production. For campaigns, product launches or events we also work on a project basis, with a number of pieces and a deadline fixed in advance.
Every form starts with a quote, and we begin the work after an agreement. You can find the full package system and the terms of longer contracts on the content production page.
Shoot day
Months of footage in a single day
Shot listwritten in advance
Location, talentconfirmed
Shoot day1 day
Footagefor several months
EditingReels, ads, stories
One day, months of contentScenes are written from the monthly plan, so every take already has its place in the calendar. Footage is recorded to dual memory cards and kept under our data backup protocol.
One shoot day every two months in the base packageCustom package for multiple talents, multiple locations or weekly Reels.
Shooting day: several months of raw footage in a single day
We write the shooting day from the monthly plan: shot list, location, people and props agreed in advance, so a single day yields several months of Reels, ad cuts and Stories. We record the raw footage on dual memory cards and keep it according to our data backup protocol, so it can still be edited later.
The basic package includes one shooting day every two months; for several people on camera, several locations or weekly Reels we recommend a custom package.
How much does Reels production cost?
Instagram and Facebook content production can be ordered as a monthly package with a 12, 24 or 36 month contract, or on a project basis. You can find the contents and prices of the packages in the boxes below. The price of a custom package and a project-based engagement depends on the number of videos per month, the shooting days and whether talent or a location is needed; we provide a quote for this.
Instagram and Facebook content production
- Monthly content plan
- 12 posts and creative assets designed per month
- Graphic design
350,000 Ft + VAT / month
- Monthly content plan
- 12 posts and creative assets designed per month
- Graphic design
- Photo and graphic social media content creation
- Promotional and engagement-focused copywriting
- Consistent visual communication
- 4 video content concepts developed per month
- 4 film scripts written per month
- 4 short, attention-grabbing yet high-prestige videos produced per month
- Post-production (editing, colour grading, sound)
- Subtitling
- 1 shooting day every 2 months
- 2 x 60-minute meetings every month
All-In content production
- TikTok, Instagram, Facebook and LinkedIn content planning
- Comprehensive monthly content strategy
- Text and visual content tailored to each platform
from 450,000 Ft + VAT / month
- TikTok, Instagram, Facebook and LinkedIn content planning
- Comprehensive monthly content strategy
- Text and visual content tailored to each platform
- Video, photo, graphic and promotional materials coordinated
- Consistent brand communication across multiple channels
- A fuller and more professional online presence
Who we produce Reels for
Oloren Hub
Every post in its place, scheduled ahead
We plan and schedule the monthly content in our own system, Oloren Hub. One calendar shows what goes out, when and on which channel, and you approve every post with one click.
- Monthly calendarPer platform, to the exact time, with the approval status.
- Drag to rescheduleDrag a post to another day and the new time applies at once.
- Goes out on timeApproved posts appear on your channels at the set time.
Oloren Hub
Video feedback down to the second
You watch the edit in Oloren Hub, right next to the post. Write down at which second you would change what, we upload the new version, and the conversation, versions and approval stay in one place until the video goes live.
- Versions in orderEvery new cut arrives as a new version, older ones stay viewable.
- Every format9:16, 4:5 and 16:9 versions on the same post.
- Goes live after approvalThe approved video goes live at the set time on Reels, TikTok or YouTube.
Equipment and data security, raw footage and backup
Every shot is recorded to two memory cards at once, and on the day of the shoot it exists in three copies, two of them in separate buildings. Fire, water or any other damage cannot take the footage.
We work with our own equipment: Sony FX3 and A7 IV cameras, Zeiss lenses, broadcast grade sound and light. Editing and grading happen in our own studio on 10 and 12 bit monitors calibrated every year.
- Three copies, two buildingsMaster workstation, our own NAS backing up with hashes over encrypted VPN, and a mirrored second master at another site.
- Secure handoverFinished work arrives through an independent business cloud, which is one more backup.
- Raw footage on requestStored as agreed, included in the price with an annual contract. Raw footage is handed over on request.
Request a quote for Reels content production
Tell us which channels you want Reels for and how often, and we will get back to you with a quote. All work starts after an agreement.
Tools we built ourselves
We built this software and use it every day ourselves.
Built by OlorenCookie consent with Google Consent Mode v2: the banner asks for consent per service, passes the decision to Google, Meta, Microsoft, TikTok and Amazon, and logs every decision.
- Google Consent Mode v2, Tag Manager template
- WordPress and WooCommerce plugin, Shopify, Wix, or one line of code
- Scanner and automatic blocking until consent
- 218 ready-made service descriptions in Hungarian, English and German
- Consent log, statistics, versions
- Free plan, paid plans free for 14 days
Free checkerFree Google Consent Mode v2 checker: in 30 seconds it shows whether your website tells Google about your visitors’ consent.
- Shows whether a consent signal reaches Google
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Free checkerFree cookie checker: in 30 seconds it shows which cookies land on a visitor’s device before they consent.
- Cookies set before consent
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
Request a call back
Tell us how we can help and we will get back to you within one working day.