booking
Service, specialist, location, time slot, details, with as few clicks as possible.
Every step can be completed one-handed on mobile too.
Tell us how many locations and how many specialists you work with. We send you a quote, and planning starts once we have an agreement.
Web development
Booking system development
The booking happens where the customer made the decision: on your own website, tracked back to the ad.
The booking happens where the customer decided
Own booking system
Fewer steps, full tracking
External booking page
ad
website
redirect
other site
booking?
Own booking system
ad
website
bookingtracking is not lost
Every redirect is a step where they can leaveOn an external site the ad cannot see who booked.
Why should the customer book on your own website?
Because every redirect is another step where the visitor can change their mind. And because on an external booking page the tracking is lost too: the ad does not see who booked, so it cannot optimise for bookers.
Your own booking system is part of the website, in your branding, with your data.
Conversion
The booking as a conversion
Adclick
Websitebooking system
booking_completeevent
sGTMown server
Google Ads, Metaoptimizes for bookings
Ads learn from what you measureThe booking also lands on the customer's record, with its source.
The booking as a conversion
If the ad optimises for clicks, you get plenty of clicks. If it optimises for bookings, you get bookings. That is why we track the successful booking as its own event and send it back server-side to Google Ads and Meta.
The booking also lands on the client's or patient's record, so the CRM shows which ad it came from.
What does the booking system do?
We set it up by your rules, in your branding, as part of your website.
available slots
Real-time calendar, with different durations and breaks per service.
Only what can really be booked is shown.
reminders
Email and SMS reminders, cancellation and rescheduling from the customer's side too.
Fewer no-shows, fewer phone calls at reception.
locations
Multiple locations, multiple specialists, different opening hours.
Every location with its own calendar, managed in one system, on one interface.
Booking events
The booking system's events that we send to analytics and to the advertising platforms.
| Event | When it fires | Where it goes |
|---|---|---|
| booking_start | booking started | GA4 |
| booking_complete | successful booking | GA4 key event, Google Ads, Meta |
| booking_cancel | cancellation | GA4, CRM |
Calendar, CRM and tracking
CRM
Booking on the customer record
| Customer record | |
|---|---|
| Name | Anna Sample |
| Source | Google Ads, campaign: spring |
| Booking | Thu 14:00, Dr. Sample |
| Previous | 3 bookings |
| Status | showed up |
Receptionsees in one place who is coming
Marketingwhich ad they came from
Managementreport by channel
The booking lands on the record, with its sourceThe example data is fictional.
Connection to the CRM
The booking lands on the patient's or client's record, together with previous bookings and the source. Reception sees in one place who is coming, when, and where they came from.
Details on the CRM development page.
Server-side tracking
The tracking chain
dataLayerthe code signals
GTMbrowser
sGTMdata.ceged.hu
GA4, AdsMeta CAPI, TikTok
First-party dataown subdomain, e.g. data.ceged.hu
Consent Mode v2consent applies on the server too
Conversion with valueads learn from purchases
Tested, documentedhandover report
Ads see real customers, not clicksGA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.
Server-side tracking for your ads
We build the tracking into the website's own code: the dataLayer signals when something has happened, the browser-side GTM collects it, and the server-side GTM running on your own subdomain forwards it to GA4, Google Ads, the Meta Conversions API and the TikTok Events API. Consent is handled according to Consent Mode v2.
Details on the website analytics and server-side conversion tracking pages.
Clients we built a booking system for
Online contentTikTokWeb development
Budapest Audio
For Budapest Audio we built a website, a booking system and a CRM, and we produce content for their social media.
Read more →
Online contentTikTokWeb development
Szimaderm
For Szimaderm, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic app…
Read more →
Online contentBooking system
HDH Ortho
For HDH Ortho, we delivered appointment booking system and content creation solutions to support a consistent digital brand presence.
Read more →
Online contentTikTokWeb development
Diagnost
For Diagnost, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic appr…
Read more →
Online contentTikTokWeb development
Mundimed
For Mundimed, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic appr…
Read more →
Online contentTikTokWeb development
Marton Klinik
For Marton Klinik, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic…
Read more →How much does a booking system cost?
The price of a booking system depends on the number of locations, specialists and services, and on the CRM connection. After a needs assessment we give you an exact quote. The boxes below show what the two most common setups include.
Booking system
- Booking flow on the website
- Calendar and available slots
- Email reminders
Custom pricing
- Booking flow on the website
- Calendar and available slots
- Email reminders
- Cancellation and rescheduling
- Server-side booking tracking
- Admin panel for reception
- Custom quote after needs assessment
Booking system with CRM
- Everything in the booking system
- Several locations and specialists
- SMS reminders
Custom pricing
- Everything in the booking system
- Several locations and specialists
- SMS reminders
- Client or patient profile
- Source and campaign on the profile
- Offline conversions for the ads
- Custom quote after needs assessment
Tell us how many locations and specialists you have and which services get booked, and we come back to you with a quote. Work starts once we have an agreement.
Tools we built ourselves
We built this software and use it every day ourselves.
Built by OlorenCookie consent with Google Consent Mode v2: the banner asks for consent per service, passes the decision to Google, Meta, Microsoft, TikTok and Amazon, and logs every decision.
- Google Consent Mode v2, Tag Manager template
- WordPress and WooCommerce plugin, Shopify, Wix, or one line of code
- Scanner and automatic blocking until consent
- 218 ready-made service descriptions in Hungarian, English and German
- Consent log, statistics, versions
- Free plan, paid plans free for 14 days
Free checkerFree Google Consent Mode v2 checker: in 30 seconds it shows whether your website tells Google about your visitors’ consent.
- Shows whether a consent signal reaches Google
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Free checkerFree cookie checker: in 30 seconds it shows which cookies land on a visitor’s device before they consent.
- Cookies set before consent
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
Request a call back
Tell us how we can help and we will get back to you within one working day.