Web development

Landing page development for campaigns

One page, one offer, one button: it continues the promise of the ad and measures the real lead.

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One page, one offer, one button

Landing page

Homepage or landing page

Homepage: for everyoneexample.com: Menu: 7 items, Three offers, News, About us

Landing: for those who clickedexample.com/offer: The same promise as in the ad, One button

If the ad is about one offer, you need a landing pageNo menu to lead them away, and no three offers.

When do you need a separate landing page?

If the ad is about one offer, yes. The homepage speaks to everyone, the landing page only to the person who clicked. It continues the same promise they saw in the ad and asks them for one step.

There is no menu on the landing page to lead them away, and no three different offers. It answers one question: is it worth signing up, booking or buying right now.

A/B test

Two versions, one winner

Sign upheadline: the promiseexample.com/offer A

Sign upheadline: the proofexample.com/offer B

Version A

fewer leads

Version B

stays

Whichever brings more leads staysWe change one thing at a time: headline, image or button label. Values are illustrative.

Tracking and A/B testing

The form submission goes to GA4, Google Ads and Meta as its own event, server-side. This way the campaign learns from real leads, not from clicks.

Two headlines, two images, two button labels: we run the variants in parallel, and the one that brings more leads stays.

The four parts of a good landing page

From top to bottom, in this order. And speed behind every one of them: a visitor who clicks on an ad does not wait.

headline

The same promise that was in the ad, in the same words.

If visitors see something different from what they clicked on, they leave. One sentence that confirms: you are in the right place.

proof

A reference, a number, a review, a certificate.

Not the most, but the most convincing one, which the visitor understands at a glance.

details

What they get, how long it takes, what happens after signing up.

Short paragraphs and questions, in the customer's own words, so no question is left open.

one button

Form, booking or call, always in a visible place, on mobile too.

One action per page. The submission goes into tracking as its own event.

Together with ads and tracking

Server-side tracking

The tracking chain

dataLayerthe code signals

GTMbrowser

sGTMdata.ceged.hu

GA4, AdsMeta CAPI, TikTok

First-party dataown subdomain, e.g. data.ceged.hu

Consent Mode v2consent applies on the server too

Conversion with valueads learn from purchases

Tested, documentedhandover report

Ads see real customers, not clicksGA4 key events, Google Ads conversions, Meta Conversions API, TikTok Events API.

Server-side tracking for your ads

We build tracking into the website's own code: the dataLayer signals when something happens, the browser-side GTM collects it, and the server-side GTM running on your own subdomain forwards it to GA4, Google Ads, the Meta Conversions API and the TikTok Events API. Consent is handled according to Consent Mode v2.

Details on the website analytics and server-side conversion tracking pages.

Clients we built websites for

Consultation and wireframe

Goal, offer, target group, and a sketch before we design.

Custom design

In the look of the campaign and the company, for mobile too.

Copy and visuals

Copywriting, photo and video from our own studio, on request.

Form or booking

One button, one step, always in a visible place.

Tracking

The form submission is a key event, forwarded server-side.

A/B testing

Headline, image or button label variants in parallel.

How much does a landing page cost?

The price of a landing page depends on the number of sections, the form, the copy and visuals, and the test variants. You can see what the package includes in the box below.

Landing page development

Needs assessment and goal setting
Competitor analysis
Sketch and wireframe

from 450,000 Ft + VAT

FAQ: landing page

Do I need a separate landing page for my ad?

If the ad is about one offer, yes. The homepage speaks to everyone, the landing page only to the person who clicked.

How long does it take to build a landing page?

It depends on whether the copy and visuals are available; the exact deadline is set in the quote.

Can the landing page be on my existing domain?

Yes, as a subpage or on a subdomain, and tracking works the same way.

What is worth A/B testing?

The headline, the main image and the button label. We change one thing at a time, so it is clear what made the difference.

How do we track the landing page?

The form submission is a key event in GA4 and a conversion in Google Ads and Meta, forwarded server-side.

Request a quote for a landing page

Tell us what you are advertising and what the step should be (form, booking, purchase), and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote