Brand building

Brand strategy and positioning

Who you speak to, what makes you different, what you promise: research, points of difference, messaging system and tone of voice, together with the management.

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Not louder, but more precise

Brand strategy

Three decisions

Who you talk to

target group
what they search for
what they ask

What makes you different

point of difference
one the customer
notices too

What you promise

one core message
three proof points
tone of voice

From this follow: logo, website, ads, film

Without strategy, the materials say nothing togetherNot louder, but more precise.

What is brand strategy?

A decision about who you speak to, what makes you different and what you promise. Everything follows from it: the logo, the website copy, the ads, the film.

Without a strategy, every piece can be good on its own, yet together they say nothing.

Research

Customers and competitors

Search datawhat customers search for

Customer servicewhat they ask

Interviewscustomers, staff

Competitorswho says what

AI platformswho gets named in your field

White spacewhat nobody says

Research from several sourcesToday the customer's first impression also forms on AI platforms.

Research and competitor analysis

Who your customers are, what they search for, what they ask: from search data, customer service questions and interviews. What the competitors say, and where an empty space remains in the market.

We also check the AI platforms to see who gets named in your field, because today the customer's first impression is formed there too.

What is in a brand strategy?

We develop the strategy in a workshop, together with the management, so that it is yours and not an external document.

difference

What makes you different in a way the customer notices too, not just you.

This is not a slogan but a fact about how you operate, which a competitor cannot say in the same way.

core message

One sentence that every piece of material says, in different words.

The website, the ads and the film all start from it.

proof

Three supporting points: a number, a case, a certificate, which make the core message credible.

The references and the content topics are built from these.

tone of voice

How the brand speaks, and how it does not, with examples.

This way the copywriter, social media and customer service all speak with the same voice.

Contents of the strategy document

This is what you get at the end.

Chapter	Contents
Target audience	who the customers are, what they search for, what they ask
Market and competitors	who says what, where the empty space is
Positioning	what makes you different, in one sentence
Messaging system	one core message, three supporting points
Tone of voice	how the brand speaks, with examples
Next steps	branding, website, content, ads

From strategy to implementation

Workshop

Together with management

Researchfindings

Workshopwith management

Decisionposition, message

Documentone feedback round

Why a workshop

the strategy should be management's decision, not an outside proposal
the decision-makers are there when the decision is made

The strategy is yoursNot a document gathering dust in a drawer.

Workshop with the management

We present the research findings in a workshop and decide on the positioning and the messages together. This way the strategy is not an external proposal but the management's decision.

After the workshop comes the finalisation of the document, with one feedback round.

Full service

One system, not a puzzle

One planone team

Strategy

Content

Ads

Website

Measurement

Reporting

No three vendors pointing fingers at each otherThe shoot is made for the ad, the ad optimises for the measured conversion.

What follows from it?

The logo and the visual identity, the website copy, the content plan and the ads all follow from the strategy. If these are made by us as well, one team carries it through, and it does not fall apart at implementation.

Details on the logo design and full service marketing pages.

Brands we designed identities for

How much does a brand strategy cost?

The depth of the research and the number of workshops decide it. After an assessment we give you an exact quote.

Brand strategy

Market research
Competitor analysis
One workshop with the management

Custom pricing

Brand strategy and visual identity

Everything in brand strategy
Logo design
Visual identity elements

Custom pricing

Oloren Hub

A marketing strategy that is not a forgotten PDF

The annual strategy lives in Oloren Hub: fifteen sections from the situation analysis through goals, audiences and channel strategy to the quarterly schedule. You see it too, and it exports to Excel or a PDF presentation with one click.

Sector templatesA proven structure tailored to your industry.
Pillars and seasonalityContent pillars, campaign calendar and KPIs in one place.
Client viewYou see the same plan we do, not an old version.

Frequently asked questions: brand strategy

When do you need a brand strategy?

At launch, during a rebrand, when entering a new market, or when the communication falls apart.

What do I get at the end?

A document with the target audience, the positioning, the messages and the tone of voice rules.

Do I need branding with it?

Not necessarily, but the visual identity follows from the strategy.

Who takes part in the work?

The management in the workshop, and on request a few employees and customers in the interviews.

How long does it take?

It depends on the depth of the research; the exact schedule is set in the quote.

Request a quote for brand strategy

Tell us where your brand stands today and why it needs a strategy now, and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote