Awareness where the attention is
TikTok shows your video to strangers, not only to your followers. It is the fastest organic route to a new audience.
Content production
TikTok content production for companies
TikTok stopped being about trends a long time ago. It is about whether your brand makes sense in three seconds. 10 videos a month, from idea to captions.
What is TikTok content production?
TikTok content production means keeping a company TikTok account regularly supplied with vertical 9:16 short videos: idea, script, shooting, editing, captions and publishing in one process. With us this is a monthly package, with 10 videos and two meetings a month.
Marketing today follows attention: it looks at where, how and what kind of content the target group consumes online, and tries to become part of it. The goal is content that does not look like advertising but serves an advertising purpose: it entertains or teaches, in the format that target group already prefers to watch. In Deloitte's 2026 Digital Media Trends survey, 73 percent of Gen Z discover new content primarily on social media, and a third of respondents feel more attached to content creators than to TV personalities. In Attest's February 2026 study of 18 to 27 year olds, humorous content was the favourite for 67 percent and educational content for 44 percent: these are the two genres a brand message fits into most easily.
TikTok is one of the best platforms for this. According to TikTok's 2026 trend report, viewers respond to real, humorous, everyday content rather than polished perfection, and Gen Z and millennials are one and a half times more likely to engage with a brand that builds a community instead of only advertising. As TikTok describes it, the recommendation system decides who sees a video based on likes, shares, comments and follows, the video's captions, sound and hashtags, as well as language and country. So even a video from a new account reaches exactly the right audience if the content is good. In Hungary, according to DataReportal's Digital 2026 report, 3.4 million adults, 42.8 percent of the population over 18, can be reached with TikTok ads.
On TikTok the number of followers does not decide, what decides is whether the viewer stops in the first seconds. The algorithm first shows every video to a smaller audience, and if it holds attention there, it pushes it further. That is why with us every video starts with its first sentence, and only then with the picture.
We shoot the videos in our own Budapest studio or at your place, and editing, captions, music and colour grading are all done in house.
What do we shoot for TikTok?
Four video types that alternate in a monthly plan.
educational
One question, one answer, in under a minute. Your expert explains what customers ask most often, and the video becomes findable in search too.
This type brings the most saves and returning viewers.
behind the scenes
How the product is made, who works behind the counter, what a day at your company looks like. This is where the viewer gets to know the people they will buy from.
No set needed, just good sound and good light.
product
The product in action, in hand, up close. Not a catalogue photo in motion, but a situation the customer sees themselves in.
These make the best Spark Ads, because they have already proven themselves organically.
trend
A sound, a format, a meme, translated to your topic. We only do it if it fits the brand and is still fresh.
Trend videos bring reach, the other types bring trust. The two work together.
TikTok videos we produced
Real client videos. Pick a client to see their series.
TikTok packages: the base is 10 videos a month, the rest by agreement
We do not have just one package. The base is the monthly TikTok package with 10 videos, which you will find on our Prices page. Some clients need 20 videos a month, some get more out of a single shooting day, and some want TikTok as part of the All-In package together with Instagram, Facebook and LinkedIn content. The number of videos and the formats are fixed in the agreement. The base package includes:
The monthly TikTok package
Ten ideas. Ten scripts. Ten videos.
10ideasat the start of the month, for approval
10copy and scriptwith a first-second hook
10short videos9:16, 1080 × 1920
editingcaptions, music, colour gradingexported per platform
2×60minutes of consultationmonthly, planning and review
oloren.hu/tiktok-tartalomgyartas
| Item | Quantity | What it means |
|---|---|---|
| Idea | 10 / month | at the start of the month, described in one sentence and one image |
| Script and storyboard | 10 / month | with a first-second hook, on-screen text and caption |
| Short video | 10 / month | 9:16, 1080 × 1920, exported for the platform |
| Post-production | on every video | editing, captions, music, colour grading |
| Meetings | 2 × 60 minutes / month | planning at the start of the month, review at the end |
Every video comes from the same process: first you approve the idea and the script, then we shoot. With larger packages the number of shooting days and the length of the meetings increase as well.
What makes a good company TikTok video?
Vertical 9:16, 1080 × 1920 pixels, in three parts: a hook, proof, one call to action. The captions and the important image stay inside the safe zone, because the account details cover the top and the caption and buttons cover the bottom.
Anatomy of a TikTok video
top bar: account, search
Three seconds decide
0 to 3 s
HookOne image and one sentence that stop the scroll. As a caption too, because many watch without sound.
3 to 20 s
Proof of the claimShow it in action: hands, product, process, people. A cut every 1 to 2 seconds.
last 3 s
One call to actionFollow, comment, watch. One, not three.
top bar: account, searchSafe zone
bottom bar: caption, buttons, musicBars per Meta's 2026 Reels guidance. TikTok provides its own template.
| Property | Value |
|---|---|
| Aspect ratio | 9:16 (vertical) |
| Resolution | 1080 × 1920 px |
| File | MP4 or MOV |
| Maximum length | 60 minutes uploaded, 10 minutes recorded in the app |
| What we produce | tailored to the message, ad cuts between 9 and 15 seconds |
Source: TikTok Ads Help, September 2026.
TikTok safe zone: where text and logo can go
On a 1080 × 1920 pixel vertical video, the TikTok safe zone is the central area of roughly 900 × 1420 pixels. TikTok's own interface covers 130 pixels at the top, 370 at the bottom, 60 on the left and 120 on the right. Anything outside this area the viewer most likely will not see, or only partly.
| Band | Pixels (1080 × 1920) | What covers it |
|---|---|---|
| Top | 130 px | Following and For You tabs, live icon, search |
| Bottom | 370 px | username, description, hashtags, music, the CTA button on ads |
| Right | 120 px | profile picture, like, comment, save, share |
| Left | 60 px | screen edge, may be cropped on different phones |
Why is it not a fixed number? TikTok does not give a single pixel value. For ads it provides a downloadable template that depends on the length of the description and the format. The numbers above are the grid used in practice, and this is what we shoot and edit with. With a long description the bottom band can be larger than 370 pixels, so we place the captions higher.
What goes into the safe zone? Captions, key sentence, logo, product and face. Only background goes into the bands.
Content production
9:16
TikTok
Pixels, portrait9:161080 × 1920
- Upload: max. 60 min
- In-Feed ad: max. 10 min
- TopView: 5 to 60 s
9:16Safe zone 900 × 1420 px
130 px60120370 pxFollowingFor Youbottom of its case12,4 E3181 204Share@ugyfelneveThe caption runs here, two or three lines, with hashtags and a CTA. #contentproductionoriginal sound
In ads, depending on caption length, the bottom bar can exceed 370 px.
Organic TikTok or ads?
The two are not a choice, they are a sequence. The organic video shows which hook keeps the viewer watching. We take the best one further as a Spark Ad: the same post runs, with its likes and comments, from your own account.
| Format | What it is for | Length |
|---|---|---|
| Spark Ads | taking a well-performing organic post further | the length of the original post |
| In-Feed ad | new creative in the For You feed | up to 10 minutes, in practice between 9 and 30 seconds |
| TopView | the first video shown when the app is opened | between 5 and 60 seconds, 9 to 15 seconds recommended |
Source: TikTok Ads Help. More about ad management on the TikTok ads page.
Working with TikTok influencers
If the marketing strategy or the client's needs call for it, we bring TikTok influencers into the work as well. In two ways: the influencer takes part in our production process, with our script and post-production, or they create content for the brand in their own style, and we provide the brief, the approval and the measurement.
Selection, outreach, negotiation, contract and settlement all run through us. We secure the usage rights and we conclude the short or long term agreement: for one campaign, one season or several years. You have one partner who is responsible for the whole process.
Influencer content is just as measurable as your own video. As a Spark Ad the influencer's own post runs further, with its likes and comments, and the clicks and conversions show up in your ad account. We label paid partnerships according to TikTok's rules.
How do we measure TikTok results?
Views appear in TikTok's own statistics. What matters for the business, quote requests, bookings and purchases, we measure on the website. Alongside the TikTok pixel running in the browser, a server running on your own domain sends the same event through the Events API with an identical event_id, so each conversion is counted once and arrives even with ad blockers in place.
Measurement on TikTok
Pixel and Events API, as one event
Websiteform, booking, purchase under its own name in the dataLayer
Server-side GTMon your own domain, first-party data
TikTok Events APIpaired with the pixel, same event_id
Campaignoptimises for real conversions, not clicks
Deduplication: event name + event_id, 48-hour window. Source: TikTok Ads Help.
How much does TikTok content production cost?
The base TikTok package includes 10 ideas, 10 scripts, 10 videos, post-production and two meetings a month; TikTok is also part of the All-In package alongside Instagram, Facebook and LinkedIn. You will find the contents and prices of the packages in the boxes below. For larger packages and custom combinations we provide a quote. We work on a project basis or with 12, 24 or 36 month contracts, and the fee changes with the number of talent, locations and the amount of animation.
TikTok video production
- 10 creative content concepts developed
- 10 film scripts written
- 10 short, attention-grabbing videos produced
200,000 Ft + VAT / month
- 10 creative content concepts developed
- 10 film scripts written
- 10 short, attention-grabbing videos produced
- Post-production (editing, colour grading, sound)
- Subtitling
- 2 x 60-minute meetings every month
All-In content production
- TikTok, Instagram, Facebook and LinkedIn content planning
- Comprehensive monthly content strategy
- Text and visual content tailored to each platform
from 450,000 Ft + VAT / month
- TikTok, Instagram, Facebook and LinkedIn content planning
- Comprehensive monthly content strategy
- Text and visual content tailored to each platform
- Video, photo, graphic and promotional materials coordinated
- Consistent brand communication across multiple channels
- A fuller and more professional online presence
TikTok work
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Vesuvio Pizzéria
We produce photos and short videos for the social media channels of Vesuvio Pizzéria.
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Budapest Audio
For Budapest Audio we built a website, a booking system and a CRM, and we produce content for their social media.
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Invenio
For Invenio, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic appro…
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STIKA
For STIKA, we delivered content creation solutions to support a consistent digital brand presence.
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Szimaderm
For Szimaderm, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic app…
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Cafe Brunch Budapest
For Café Brunch Budapest, we delivered PPC, communication and content creation solutions to support a consistent digital brand presence.
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HCC Kft.
For HCC Kft., we delivered branding, commercial film and website development solutions to support a consistent digital brand presence.
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Fácánliget
For Fácánliget, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic ap…
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Diagnost
For Diagnost, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic appr…
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Mundimed
For Mundimed, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic appr…
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Marton Klinik
For Marton Klinik, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic…
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Orthel Dental
For Orthel Dental, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic…
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My-Med
For My-Med, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic approa…
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Inkashop.eu
For Inkashop.eu, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic a…
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SZAM SPED
For SZAM SPED, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a strategic app…
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Lakműhely
For Lakműhely, we delivered TikTok communication and content creation solutions to support a consistent digital brand presence.
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Mozgáskontroll Központ
For Mozgáskontroll Központ, we provided full-service marketing: PPC, copywriting, content creation, communication and management in one hand, with a…
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Oloren Hub
Every post in its place, scheduled ahead
We plan and schedule the monthly content in our own system, Oloren Hub. One calendar shows what goes out, when and on which channel, and you approve every post with one click.
- Monthly calendarPer platform, to the exact time, with the approval status.
- Drag to rescheduleDrag a post to another day and the new time applies at once.
- Goes out on timeApproved posts appear on your channels at the set time.
Oloren Hub
Video feedback down to the second
You watch the edit in Oloren Hub, right next to the post. Write down at which second you would change what, we upload the new version, and the conversation, versions and approval stay in one place until the video goes live.
- Versions in orderEvery new cut arrives as a new version, older ones stay viewable.
- Every format9:16, 4:5 and 16:9 versions on the same post.
- Goes live after approvalThe approved video goes live at the set time on Reels, TikTok or YouTube.
Equipment and data security, raw footage and backup
Every shot is recorded to two memory cards at once, and on the day of the shoot it exists in three copies, two of them in separate buildings. Fire, water or any other damage cannot take the footage.
We work with our own equipment: Sony FX3 and A7 IV cameras, Zeiss lenses, broadcast grade sound and light. Editing and grading happen in our own studio on 10 and 12 bit monitors calibrated every year.
- Three copies, two buildingsMaster workstation, our own NAS backing up with hashes over encrypted VPN, and a mirrored second master at another site.
- Secure handoverFinished work arrives through an independent business cloud, which is one more backup.
- Raw footage on requestStored as agreed, included in the price with an annual contract. Raw footage is handed over on request.
Request a quote for TikTok content production
Tell us what your company does and who the videos should speak to. We will send you a quote for the monthly TikTok package, and once we have an agreement, the first month's content plan gets underway.
Tools we built ourselves
We built this software and use it every day ourselves.
Built by OlorenCookie consent with Google Consent Mode v2: the banner asks for consent per service, passes the decision to Google, Meta, Microsoft, TikTok and Amazon, and logs every decision.
- Google Consent Mode v2, Tag Manager template
- WordPress and WooCommerce plugin, Shopify, Wix, or one line of code
- Scanner and automatic blocking until consent
- 218 ready-made service descriptions in Hungarian, English and German
- Consent log, statistics, versions
- Free plan, paid plans free for 14 days
Free checkerFree Google Consent Mode v2 checker: in 30 seconds it shows whether your website tells Google about your visitors’ consent.
- Shows whether a consent signal reaches Google
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Free checkerFree cookie checker: in 30 seconds it shows which cookies land on a visitor’s device before they consent.
- Cookies set before consent
- Result in 30 seconds
- Free, no sign-up
- In Hungarian, English and German
Oloren Hub
Built by OlorenOur own project hub where clients follow and approve the work: post copy, photos and videos in one place, and approved posts go live on Facebook and Instagram from here.
- Post approval, clients can edit the copy too
- Photo galleries clients pick from themselves
- Video playback with timestamped comments
- Scheduled publishing to Facebook and Instagram
- Notifications on every change
- Contract delivery tracked in one place
Oloren
Request a call back
Tell us how we can help and we will get back to you within one working day.