Marketing

TikTok ad management

The best TikTok ad does not look like an ad: In-Feed, Spark Ads, TopView, with creative written for TikTok and the Events API.

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The best TikTok ad does not look like an ad

TikTok formats

In-Feed, Spark Ads, TopView

In-Feednew creative in the For You feed reach, traffic, conversion

Spark Adsorganic post as an ad with likes and comments

TopViewfirst thing seen when the app opens big reach for one day

In-Feed and Spark Ads togetherThe best organic post becomes an ad.

TikTok ad formats

An In-Feed ad is new creative in the For You feed. Spark Ads take a well-performing organic post and run it as an ad, together with its likes and comments. TopView is the first video seen when the app opens.

For most accounts, In-Feed and Spark Ads work together: the best post from the organic content becomes the ad.

Tracking

TikTok Events API

TikTok pixelbrowser

Events APIown server

TikTokdedupes by event_id

Reportmatches your own

TikTok optimises for real prospectsPixel and server-side event together, without double counting.

Tracking: TikTok Events API

Alongside the pixel, we also send server-side events through the Events API, deduplicated by event_id so nothing is counted twice.

This way TikTok optimises for real prospects, and the report shows the same number you see in your own system.

Creative, written for TikTok

On TikTok, the ad that works is the one that does not look like an ad. We produce the creative in one plan with content production.

hook

The first three seconds decide, so we write the opening separately.

A movement, a question or a surprising image, before the viewer swipes on.

person

A person talks to the camera, in their own voice.

Not an actor and not a slogan, but someone people believe.

product

A hand demonstrates, the product works, up close.

The viewer sees what they will see in their own hands.

captions

9:16, cut to the safe zone, with captions.

The interface buttons do not cover the key content, and it makes sense without sound.

TikTok ad formats in one table

The most common formats and what they are for.

Format	What it is	What it is for
In-Feed	new creative in the For You feed	reach, traffic, conversion
Spark Ads	organic post as an ad, with comments	authentic, proven content
TopView	first thing seen when the app opens	big reach for one day

Content and ads in one plan

From organic post to Spark Ads

Of the videos produced each month in TikTok content production, we keep running the best performer as an ad. The comments and likes go with it, so the ad starts with social proof.

Details on the TikTok content production page.

Ownership

The account is yours

In your name

ad account
tracking account, pixel
audiences
trained campaign

We

we get access
we manage and optimise
we report
we invoice the management

Two separate itemsad spend: billed to you by the platform; management fee: billed by us

If you switch, everything stays with youCampaign, audience, data.

The account is yours

The ad account, the analytics account and the pixel are in your name, we get access. If you switch agencies, the trained campaign, the audiences and the data stay with you.

The management fee and the ad spend are two separate items: the platform bills the spend directly to you, we only bill the management.

Clients whose ads we manage

How much does TikTok ad management cost?

The management fee and the media spend are separate, TikTok bills the spend to you. Creative production is part of the content package. The boxes below show what the management and content packages include.

TikTok ads management

Ad creation and management
Ad optimisation
Conversion tracking setup and other KPI tracking

150,000 Ft + VAT / month

TikTok video production

10 creative content ideas
10 video scripts
10 short, attention-grabbing videos produced

200,000 Ft + VAT / month

All-In ad management

Facebook, Instagram, Google Ads, TikTok
Marketing strategy
Competitor analysis and market research

450,000 Ft + VAT / month

Oloren Hub

See every ad before launch, in every format

We prepare ad creatives and copy in Oloren Hub. You see them in feed, story and Reels, in every aspect ratio, and only what you approve goes live.

Every aspect ratio checked4:5, 1:1, 9:16 and 1.91:1, at a glance.
Several copy variantsPrimary text, headline and CTA variants ready for testing.
Approval before launchYou approve the final preview, not a draft.

FAQ: TikTok ads

What are Spark Ads?

An organic TikTok post that you keep running as an ad, together with its likes and comments.

How long should a TikTok ad be?

In practice, short: the first three seconds decide, and most well-performing ads stay under half a minute.

Do I need my own TikTok account to advertise?

For Spark Ads, yes, because we run your own post as the ad.

Who produces the creative?

We do, in one plan with TikTok content production, in 9:16, with captions.

What is the TikTok Events API?

Server-side event sending alongside the pixel, deduplicated by event_id so conversions are not counted twice.

Request a quote for TikTok ads

Tell us what you are advertising and to whom, and whether you already have TikTok content, and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote

Tools we built ourselves

We built this software and use it every day ourselves.

Oloren

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Tell us how we can help and we will get back to you within one working day.

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TikTok ad management