Search engine optimisation

SEO and GEO: visibility on Google and in AI search engines

Visibility on Google and across AI platforms: a solid technical base, content written for search intent, citable answers.

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Your customers search for what they want to get done

Search optimisation

SEO, GEO and AEO

SEO

ranking in Google search results
indexable page
keyword, intent

GEO

being named in AI platform answers
citable content
mentions

AEO

direct answer to a question in the first sentence
FAQ, table

AI platforms we optimise for

ChatGPTAI OverviewsAI ModeGeminiPerplexityCopilotClaudeGrokMeta AIDeepSeek

All three build on the same thingIndexable page, unique viewpoint, citable answer.

2026

AI overview and click-through

without AIO

3,82%

with AIO

2,36%

AIO cites, informational

2,07%

AIO does not cite, informational

0,94%

Ahrefs, March 2026, 863K keywords38%of pages cited in AI Overviews rank in the top 10

Ranking matters, but so does citabilityOrganic click-through: Seer Interactive, 24 April 2026, 5.47 million searches.

Tracking

Google and AI platforms

Search Console

impressions, clicks
average position
AI Overview and AI Mode in web search

AI platforms

question list in your customers' words
who is named, who is cited
Ahrefs AI visibility tracking

We do not guarantee rankingsWe guarantee you know what is happening and why. Technical fixes: weeks; content: months.

SEO, GEO and AEO: what is the difference?

SEO gets you higher up in Google's search results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) get AI platforms to name your company as the answer: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, Meta AI and DeepSeek.

All three build on the same foundation: an indexable site, citable content with a distinct point of view, and pages that each answer one specific question.

What changed in 2026?

According to Seer Interactive's April 2026 analysis of 5.47 million searches, where an AI Overview appears, the organic click-through rate is 2.36 percent, without one it is 3.82. But if the AI summary cites the brand, the click-through rate is 2.07 percent instead of 0.94.

According to an Ahrefs study from March 2026, 38 percent of the pages cited in AI Overviews rank in the top 10 results. Ranking still matters, but it is no longer enough: citability matters too.

Measurement in Search Console and on AI platforms

In Search Console we measure impressions, clicks and average position per keyword; AI Overview and AI Mode data are included in web search. On AI platforms we track who gets named using a question list and Ahrefs measurements.

Technical fixes show within weeks, content rankings take months. We do not guarantee rankings; we guarantee that you know what is happening and why.

AI summaries and click-through, 2026

Analysis published by Seer Interactive on 24 April 2026 (53 brands, 5.47 million searches).

Situation	Organic click-through
Search without AI Overview	3.82%
Search with AI Overview	2.36%
Informational search, brand cited by the AIO	2.07%
Informational search, brand not cited	0.94%

What we do

GEO: citable answers

AI platforms break a question down into sub-questions and look for page passages that answer them. That is why every H2 and H3 answers one sub-question in its first sentence or two, numbers go into tables, and facts come with a source.

You need your own data, cases and experience that cannot be found elsewhere. Details on the GEO optimisation page.

The four areas of search engine optimisation

Technical fixes show within weeks, content work within months.

technical

Indexing, speed, structure and errors: what Google sees, not what you see.

This is the foundation. Details on the technical SEO audit page.

content

Every page answers one question, structured in H1, H2 and H3, with the answer in the first sentence.

This is what Google and the AI platforms cite.

local

Google Business Profile, consistent company data and local subpages for each location.

The map result comes before the first link.

links

Mentions and links from sites that matter in your field.

Not quantity but relevance: where your customers read too.

How much does search engine optimisation cost?

We work either as a one-off audit or on a monthly basis, depending on the size of the site, the language versions and the number of target keywords. After an assessment we give you an exact quote.

Technical SEO audit

Indexing and structure
Speed and Core Web Vitals
Metadata and structured data

Custom pricing

Monthly SEO and GEO

Keyword and question research
Content built for search intent
GEO: citable answers

Custom pricing

Frequently asked questions: SEO and GEO

What is GEO?

Generative Engine Optimization: getting AI platforms (ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, Meta AI and DeepSeek) to name your company as the answer.

What is AEO?

Answer Engine Optimization: content is written to give a direct, citable answer to one question.

Do I need an llms.txt file?

Google Search does not use it and it does not affect visibility. If you already have one, it can stay.

How long does SEO take to work?

Technical fixes show in Search Console within weeks, content rankings take months. We do not guarantee rankings.

How do we measure AI visibility?

With a question list and Ahrefs measurements: who the AI platforms name and cite in your field.

Request a quote for search engine optimisation

Send us your website address and the questions you want to show up for, and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote