Film production

YouTube ad: bumper, in-stream and Shorts ads

You have five seconds before the skip button appears. That is what we write the film for: bumper, in-stream and Shorts from a single shoot.

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Four formats, one shoot

Script

The first 5 seconds

0 to 5 s

proof

details

call to action

051015202530

the skip button appears here

Brandlogo or product visible by the 5th second at the latest

Problemthe first sentence is already about the viewer

Promisewhy it is worth staying

Motionthe first frame already moves, no slow build-up

We write the script backwardsThose who skip still take something with them; those who stay make a good decision.

The script for the first 5 seconds

With a skippable ad, the viewer decides after 5 seconds. That is why we write the script backwards: the brand, the problem and the promise go into the first five seconds, not at the end of the film. The first frame is already moving, the first sentence is already about the viewer, and the logo or the product is visible by the fifth second at the latest.

Whoever stays past second 5 gets the proof and the details, and at the end the call to action, which the CTA button repeats. This way, those who skip still take something with them, and those who watch to the end make a good decision too.

One shoot

Four cuts from one day

One shoot dayshots assigned in advance

Bumper, 6 s16:9, one sentence, one image

In-stream, 15 snon-skippable or skippable

In-stream, 30 sskippable, landscape on TV

Shorts, 9:16vertical, with its own opening

Four cuts, each written for its own platformNot the trimmed start of the long version: its own opening, its own captions, its own rhythm.

Four cuts from one shoot

One shooting day yields four cuts: a 6-second bumper, a 15-second non-skippable or skippable, a 30-second or longer skippable, and a vertical 9:16 Shorts version. Each is written for its own placement, with its own opening and captions, not the trimmed beginning of the long version.

We assign the shots to the cuts before the shoot and compose the image so it also works in the 9:16 crop. The TV-screen version is delivered as a landscape 16:9 image, because that is what fills the TV.

YouTube ad formats

The Google Ads help centre lists six video ad formats. In a campaign, usually two or three of them work together.

bumper

A non-skippable ad of up to 6 seconds, priced per thousand impressions.

One sentence, one image, one brand. Good as a reminder, alongside the longer film.

skippable

An in-stream ad that can be skipped after 5 seconds. You pay when the viewer watches 30 seconds or the full shorter ad, or clicks on it.

This explains it: the brand and the promise go into the first five seconds.

non-skippable

An ad between 15 and 60 seconds, depending on the campaign subtype, that the viewer cannot skip. Priced per thousand impressions.

The right choice when the full message has to be heard.

in-feed

Appears with a thumbnail and text among YouTube search results, next to related videos and on the home page.

You pay when someone clicks on the video. In a views campaign, also when it is watched for at least 10 seconds on autoplay.

shorts

A vertical 9:16 ad between Shorts videos, which the viewer can skip by scrolling on.

It brings in new viewers, and we cut it from the same shoot, with its own opening and captions.

masthead

Runs at the top of the YouTube home page, by reservation only, through Google's sales team.

For big reach, a key day or a campaign peak.

What the player covers on a 16:9 ad

In a YouTube in-stream ad at 16:9, 1920 × 1080 pixels, the corners are covered by YouTube's own interface. That is why the key message and the logo go in the centre of the frame, inside the 1728 × 972 pixel graphic area.

Area	What covers it	What we put there
Bottom right corner	skip button, after 5 seconds	nothing
Bottom left corner	ad label, time, link, CTA button	nothing
Top left corner	advertiser name, channel image, info	nothing
Bottom edge	progress bar	nothing
Centre 1728 × 972 px	free	brand, key message, caption, logo

Screen, TV, campaign

TV screen

YouTube in the living room

YouTube

13,8%

Broadcast

19,2%

Cable

20,4%

Streaming total

48,6%

YouTube ad revenue, Q2 202611.1 billion dollars, +13% year on year

YouTube is the biggest provider on the TV screenNielsen The Gauge, May 2026, USA, published 28 July 2026; Alphabet Q2 2026 report. The TV version is landscape, with clean audio and large captions.

Campaign and measurement

Aligned to the same goal

Goalreach or leads

Scriptwritten for the goal

Cutsper format

Campaigntargeting, bidding

Measurementserver-side

If the goal is reach

bumper and non-skippable cut
priced per thousand impressions
many viewers, repetition

If the goal is leads

skippable and Shorts ad
optimised for conversion
server-side conversion to Google

Film, campaign and measurement from one teamThe campaign optimises for real leads, not clicks.

YouTube ads: where text and logo can go

In the bottom right corner the skip button appears after 5 seconds, in the bottom left the ad label, the time, the link and the CTA button, in the top left the advertiser's name, and along the bottom the progress bar. We put neither text nor logo there, because the viewer cannot see it.

The brand, the key message and the caption stay within the central 1728 × 972 pixels, the same graphic safe area we use for TV commercials. That way the same cut is readable on a phone, a laptop and a TV.

YouTube now runs on the TV screen too

According to Nielsen's May measurement, published on 28 July 2026, 13.8 percent of US TV viewing time was spent on YouTube, the largest share of any provider. According to Alphabet's report for the second quarter of 2026, YouTube's advertising revenue was 11.1 billion dollars, 13 percent more than a year earlier.

That is why we do not cut YouTube ads for phones only: the version that runs on the TV screen is made in landscape, with clean sound and large-type captions, because it is watched from across the living room.

Campaign and tracking from one team

We plan the film together with the Google Ads campaign: targeting, bidding and tracking are aligned to the same goal as the script. If the goal is reach, a bumper and a non-skippable cut run priced per thousand impressions; if the goal is leads, a skippable and a Shorts ad, optimised for conversions.

We send the conversion back to Google with server-side tracking, so the campaign optimises for real leads, not clicks. Details: Google Ads management and server-side conversion tracking.

Films we made

Commercials, TV spots, brand films, employer branding videos and music videos in one place. Use the filter to browse the categories separately.

Béres - Teaser

Béres - Magnézium

Fuzia - Karácsony

Fuzia - Ufó

Fütyülős

Szimaderm

SYNLAB

Script for the first 5 seconds

Brand, problem and promise in the first five seconds, with a separate opening for each cut.

Shoot with our own crew and equipment

Sony FX3 and A7 IV, Zeiss lenses, shots assigned in advance to the four cuts.

Four cuts

6-second bumper, 15- and 30-second in-stream, vertical 9:16 Shorts version.

Captions and sound

Captions on every cut, sound mixing in our own studio, for phone and TV alike.

Export to Google Ads specs

Landscape, vertical and square versions, the 30-second TV cut in landscape only.

Campaign and tracking, if you wish

Google Ads campaign setup, server-side conversion tracking, monthly report.

How much does a YouTube ad cost?

Producing the film is a one-off cost; the placement is a separate media spend that you set in Google Ads. We quote for production based on the brief, and campaign management is a monthly fee. The boxes below show what belongs to each.

YouTube ad

Script for the first 5 seconds
Shooting with our own crew and equipment
6-second bumper cut

Custom pricing

Google Ads management

Marketing strategy
Ad copywriting
Ad creation and management

230,000 Ft + VAT / month

Oloren Hub

Video feedback down to the second

You watch the edit in Oloren Hub, right next to the post. Write down at which second you would change what, we upload the new version, and the conversation, versions and approval stay in one place until the video goes live.

Versions in orderEvery new cut arrives as a new version, older ones stay viewable.
Every format9:16, 4:5 and 16:9 versions on the same post.
Goes live after approvalThe approved video goes live at the set time on Reels, TikTok or YouTube.

Video approval and feedback in Oloren Hub

Equipment and data security, raw footage and backup

Every shot is recorded to two memory cards at once, and on the day of the shoot it exists in three copies, two of them in separate buildings. Fire, water or any other damage cannot take the footage.

We work with our own equipment: Sony FX3 and A7 IV cameras, Zeiss lenses, broadcast grade sound and light. Editing and grading happen in our own studio on 10 and 12 bit monitors calibrated every year.

Three copies, two buildingsMaster workstation, our own NAS backing up with hashes over encrypted VPN, and a mirrored second master at another site.
Secure handoverFinished work arrives through an independent business cloud, which is one more backup.
Raw footage on requestStored as agreed, included in the price with an annual contract. Raw footage is handed over on request.

FAQ: YouTube ad

How long can a YouTube ad be?

A bumper is up to 6 seconds, a non-skippable ad between 15 and 60 seconds depending on the campaign subtype. A skippable ad has no upper limit, Google recommends under 3 minutes, and it can be skipped after 5 seconds.

When do you pay for a skippable ad?

With cost-per-view bidding, when the viewer watches 30 seconds or the full shorter ad, or clicks on it. You do not pay for anyone who skips after 5 seconds.

What is a bumper ad?

A non-skippable YouTube ad of up to 6 seconds, priced per thousand impressions. We write it for one sentence and one image, as a reminder.

Where should I put the logo in a YouTube ad?

In the centre of the frame, inside the 1728 × 972 pixel area. Never in the bottom right corner, because that is where the skip button appears.

Can a vertical video run as a YouTube ad?

Yes, as a Shorts ad and in most in-stream placements. The 30-second non-skippable TV-screen ad, however, only runs with landscape video.

Is the media spend included in the production price?

No. Production is a one-off cost; the placement is a separate media spend that you set in Google Ads. Campaign management is a separate monthly service.

Request a quote for a YouTube ad

Tell us what you want to advertise, to whom and with what goal (reach or leads), and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote