Photography

Product photography for webshops and campaigns

White background for the cart, mood for the ad: packshots, lifestyle shots and detail photos in one shoot.

White background for the cart, mood for the ad

Consistent light, accurate colour

For packshots, every product is shot in the same light with a fixed camera and lighting setup, so the range looks consistent side by side in the webshop. We check colours on a calibrated monitor, because the customer expects the colour they saw in the picture when they open the box.

We also shoot detail photos: material, surface and packaging up close.

Files

Delivery for the webshop

product-name-colour-01.webpWebP, web-optimised size

web

product-name-colour-01.jpgJPG, for older systems

web

alt: "Product name, colour, front view"alt text suggestion

SEO

product-name-colour-01.tifprint quality, on request

print

Descriptive file names and alt textImages load fast, and Google understands what's in them.

Files for your webshop

We deliver in web-optimised sizes and formats, as WebP and JPG, with descriptive file names and alt text suggestions. The images load fast, and Google understands what is in them.

On request we also deliver in print quality.

Which product photos do you need?

All three can be done in one shoot if we plan the order and the set in advance.

packshot

White or neutral background, accurate colour, every product in the same light and angle.

The range looks consistent side by side in the webshop.

lifestyle

The product in use, in its setting, for ads and social media.

This sells the situation, not just the object.

detail

Material, surface and packaging up close.

What the customer would pick up in a shop has to be shown in the picture.

Image types and formats

What a product shoot can include. The number of images per product is set out in the quote.

Image type	Background	Where it goes
Packshot	white or neutral	webshop, catalogue, marketplace
Lifestyle shot	location, set	ads, social, website
Detail photo	close-up	product page
Packaging	white or set	webshop, press

Studio and equipment

Equipment

What we shoot with

Camera

Hasselblad H3D
medium format
Sony A7 IV
full frame

Light

2 × Godox AD200 Pro
Godox speedlights
softboxes, reflectors
table top rig

Post-production

in-house retouching
10- and 12-bit monitors
calibrated yearly
3-copy backup

Own studio, own equipment1139 Budapest, Váci út 95, and a mobile studio on location.

What we shoot with

Medium format Hasselblad H3D and full frame Sony A7 IV, Zeiss Batis and Zeiss vintage lenses, two Godox AD200 Pro and Godox speedlights, softboxes and reflectors in every size, a table top rig and a mobile photo studio. Retouching is done in-house on 10 and 12 bit monitors calibrated every year, so colours are accurate on screen and in print.

We keep the files in three copies in two separate buildings for the period agreed.

Photo and video in one day

If you also need video of the product, we shoot it on the same day, on the same set: short vertical videos for Reels and TikTok, product videos for the webshop.

Details on the online content page.

How much does product photography cost?

It depends on the number of products and angles, the amount of retouching and the lifestyle shots. We set it out per product in the quote.

Packshot

White or neutral background
Consistent lighting and angle
Colour-accurate retouching

Custom pricing

Packshot and lifestyle shots

Everything in the packshot
Lifestyle shots in a styled set
Detail shots

Custom pricing

Oloren Hub

Selection in an online gallery, not by email

After the shoot every image goes into an online gallery. Mark the ones you want with a heart, download your picks with one click, and once you close the selection we start on the finals.

Picked and Not neededFiltered views so you always see what was left out.
Download in one goYour picks or all images as ZIP, in original quality.
Photo and video togetherVideos are selected the same way, on their own tab.

Photo selection in the Oloren Hub gallery

Equipment and data security, raw footage and backup

Every shot is recorded to two memory cards at once, and on the day of the shoot it exists in three copies, two of them in separate buildings. Fire, water or any other damage cannot take the footage.

We work with our own equipment: Sony FX3 and A7 IV cameras, Zeiss lenses, broadcast grade sound and light. Editing and grading happen in our own studio on 10 and 12 bit monitors calibrated every year.

Three copies, two buildingsMaster workstation, our own NAS backing up with hashes over encrypted VPN, and a mirrored second master at another site.
Secure handoverFinished work arrives through an independent business cloud, which is one more backup.
Raw footage on requestStored as agreed, included in the price with an annual contract. Raw footage is handed over on request.

FAQ: product photography

How many images come out of a product shoot?

It depends on the number of products and angles; we set it out per product in the quote.

Where is the photo studio?

1139 Budapest, Váci út 95.

In what format do I get the images?

As web-optimised WebP and JPG, and in print quality on request.

Can packshots and lifestyle shots be done on the same day?

Yes, if we plan the order and the set in advance.

Who does the retouching?

We do, in-house, on a calibrated monitor, colour-accurately.

Request a quote for product photography

Tell us how many products, which angles and where the images will go (webshop, ads, catalogue), and we will get back to you with a quote. Work starts once we have an agreement.

Request a quote

Clients we have done this for

Tools we built ourselves

We built this software and use it every day ourselves.

Oloren

Request a call back

Tell us how we can help and we will get back to you within one working day.

Get a quote →Packages and prices

Product photography for webshops and campaigns